Nanming Yongle Peaches

Nanming Yongle Peaches

　　Thanks to the unique climate and fertile soil in Yongle Township, Nanming District, Guiyang City, Guizhou Province, the Hongyan (Crimson) peaches grown here are sweet, juicy, thin-skinned, tender-fleshed, and refreshing—qualities that have earned them wide praise from locals over the years. Their reputation has grown steadily, and in 2003, the township registered the “Yong” brand Hongyan peaches with the industrial and commercial authorities. This branded variety was awarded the provincial title of “High-Quality Agricultural Product,” making it a popular gift among Guiyang residents for friends and family.

　　Thanks to the unique climate and fertile soil in Yongle Township, the Hongyan (Crimson) peaches grown here are sweet, juicy, thin-skinned, tender-fleshed, and refreshing—qualities that have earned them wide praise from locals over the years. Their reputation has grown steadily, and in 2003, the township registered the “Yong” brand Hongyan peaches with the industrial and commercial authorities. This branded variety was awarded the provincial title of “High-Quality Agricultural Product,” making it a popular gift among Guiyang residents for friends and family. The peaches are in such high demand each year that supply falls short of demand. The planting area of Hongyan peaches has reached over 5,000 mu, with an annual fruit output of 10 million kilograms.

　　It is understood that most peaches on the market are brands such as “Jiubao” and “Jingyan,” which bear a strong resemblance to Hongyan peaches in appearance—so much so that only industry insiders can tell them apart. Taking advantage of this “business opportunity,” savvy vendors have been selling other types of peaches under the name “Yongle Hongyan Peaches.” Although the “Yongle Hongyan Peaches” are registered under the “Yong” brand, the brand remains relatively unknown. To address this, the township not only applied the “Yong” brand trademark but also actively contacted the district science and technology bureau to apply for geographical indication product certification. A relevant official from the district science and technology bureau stated that applying for protection of Yongle Hongyan Peaches can further consolidate and safeguard the product’s origin, protect farmers’ interests, promote rural economic development, and optimize adjustments to the rural industrial structure.

　　“The Yongle Township Party Committee and government are actively exploring ways to protect the brand. We are taking effective measures to maximize the impact of Yongle’s unique branded products, thereby building a local agricultural specialty brand and increasing farmers’ income,” explained He Renlin, deputy head of Yongle Township.

　　“Nanming Yongle Peaches” have officially been certified as a geographical indication product by the National Ministry of Agriculture. The designated production area includes seven administrative villages in Yongle Township: Shuitang Village, Shitang Village, Yangjiao Village, Baiyang Village, Luoshi Village, Yongle Village, and Ganjing Village. The geographical coordinates are between 106°45′00″ to 106°56′00″ east longitude and 26°32′00″ to 26°40′00″ north latitude.