Pujiang Kiwifruit

Pujiang Kiwifruit

Pujiang Kiwifruit is a geographical indication protected product.

Pujiang Kiwifruit is a geographical indication certification trademark.

　　Pujiang County is located in the southwestern part of the Sichuan Basin, on the southwestern edge of the Chengdu Plain, between 103°19′ and 103°41′ east longitude and 30°05′ and 30°20′ north latitude, covering an area of 583 square kilometers. The terrain in the county mainly consists of plains, shallow hills, deep hills, and low mountains, with an average elevation of 534 meters, the highest being 1022 meters and the lowest 465 meters. The natural ecological vegetation is well-preserved, with a forest coverage rate of 49.16%, earning it the reputation of “Chengdu’s Garden” and “Green Pujiang.” It is a provincial-level ecological county and a national-level ecological demonstration zone. Pujiang has a subtropical monsoon humid climate, with no severe cold in winter or extreme heat in summer. The climate is mild, rainfall is abundant, and the soil is mainly yellow earth and purple soil, with medium loam texture, good structural properties, high fertility in the plowing layer, and rich, balanced nutrients. The unique geography, climate, soil, and excellent natural ecological environment of Pujiang are highly suitable for the growth of kiwifruit.

　　“Pujiang Kiwifruit” achieves its quality through science and technology. Pujiang County has established long-term and stable cooperative relationships with key research institutions such as the Wuhan Botanical Garden of the Chinese Academy of Sciences, Sichuan Agricultural University, and the Sichuan Academy of Agricultural Sciences, jointly building an integrated industry-academia-research platform. Together with the Wuhan Botanical Garden of the Chinese Academy of Sciences, it established a kiwifruit engineering center and developed China’s first patented kiwifruit variety—“Jinyan,” a yellow-fleshed kiwifruit. This variety features six major characteristics: standardized and attractive appearance, uniform fruit size, unique quality, high yield, extremely late ripening, and exceptional storage capability. It is one of the top three high-end yellow-fleshed kiwifruit varieties globally. Since 1999, Pujiang County has been implementing the construction of pollution-free, green, and organic kiwifruit production bases, successively formulating operational procedures and technical standards such as the “Pujiang Kiwifruit Integrated Pest Management System,” “Organic Fertilizer Application Management Measures,” “Pujiang Kiwifruit Production Technical Regulations,” and “Pujiang Kiwifruit.” It also compiled and distributed the “Pujiang Kiwifruit Production Technical Handbook” to enterprises and farmers. In accordance with the “four unifications” requirement (unified standards, unified training, unified management, unified testing), the kiwifruit production technical regulations are fully implemented, continuously improving the level of standardized kiwifruit production. The county has established an agricultural product quality and safety testing center and set up agricultural product quality monitoring stations. It has formulated standardized production implementation technical procedures, strengthened the construction of agricultural product standardization, supervision, and monitoring systems, and regularly conducts sampling inspections of Pujiang Kiwifruit quality indicators. Full-process tracking services are provided for base construction and industrial development, guiding specialized cooperatives and leading enterprises to complete pollution-free, green, organic food, and GAP food safety certifications. The Pujiang Kiwifruit production base has been approved by the National Standards Committee as a “National Agricultural Standardization Demonstration Zone.” It is currently working with the Sichuan Entry-Exit Inspection and Quarantine Bureau to build an “Export Tea and Kiwifruit Quality Safety Demonstration Zone.” The county has achieved a total of 25,000 acres of green, organic, and GAP-certified areas, including 2,400 acres of organic certification, with 10,000 acres of kiwifruit currently in the conversion period for organic food.

　　The unique geography, climate, soil, and excellent ecological environment of Pujiang are important foundations for the formation of the unique and superior quality of “Pujiang Kiwifruit”—“attractive fruit shape, rich aroma, sweet and sour refreshing taste, distinctive flavor, and rich nutrition.” It has strong regional characteristics. “Pujiang Kiwifruit” has become another national geographical indication protected product and green business card for our county, following “Pujiang Que She.” It has formed a number of high-end brands representing Pujiang’s premium eco-agriculture, such as “Jinyan,” “Tingo,” and “Wumianshan.” The application process for the “Pujiang Kiwifruit” certification trademark has been fully launched, with efforts to establish “Jinyan” as a nationally renowned trademark and national famous brand product within two years. Centering on the regional brand construction of “Pujiang Kiwifruit,” Pujiang has successively hosted major domestic and international kiwifruit events such as the “Chengdu Kiwifruit Promotion Conference in Beijing” and the “International Kiwifruit Summit Forum.” In October this year, it will also host the “2011 Chengdu International Kiwifruit Festival,” continuously enhancing the brand awareness and influence of “Pujiang Kiwifruit.” Pujiang actively collaborates with the world’s largest kiwifruit sales company, New Zealand’s Zespri, and the largest fruit distributor in the United States, Dole, implementing successful brand operation strategies and international marketing through product complementarity, channel sharing, and brand cooperation. This has captured a global sales market covering North America, the EU, Russia, Japan, Singapore, New Zealand, and other countries and regions, further promoting “Pujiang Kiwifruit” worldwide and gradually establishing it as a high-end brand in the premium market.

　　Pujiang County integrates resources from the Xilai Ancient Town, natural ecology, and industrial advantages. By utilizing land transfer and project consolidation, and using the construction of the National Export Tea and Kiwifruit Quality Safety Demonstration Zone as a vehicle, it is planning and constructing the Pujiang Kiwifruit Innovation Technology Demonstration Park to a high standard. This aims to enhance the modernization level of the kiwifruit industry base and actively implement the construction of sightseeing corridors, landscape renovations, and modern farms. It is creating an internationally first-class kiwifruit-themed park focused on kiwifruit adoption and picking, rural hotel vacations, modern farm operations, and festival activities, promoting interaction between primary and tertiary industries and improving the economic benefits of the kiwifruit industry.

　　“When climbing a mountain, one’s emotions fill the mountain; when viewing the sea, one’s thoughts overflow the sea.” Amidst the landscapes of the Land of Abundance in Pujiang, the kiwifruit orchards that have nurtured an industry are “a feast for the eyes.” Pujiang, the birthplace of kiwifruit, is diligently crafting an increasingly captivating and beautiful picture under the concerted efforts of the government, Party, and people. Aiming to be “the best in western China and leading nationally,” Pujiang has formulated the “Pujiang County Modern Agriculture Development Plan,” setting goals for the development of planting bases, enterprise clusters, processing capacity, brand building, market logistics, and the integrated development of primary and tertiary industries. It has clarified key tasks and implementation measures. The plan aims to establish a 100,000-acre standardized kiwifruit production base by 2012, including 60,000 acres of green food certification and 20,000 acres of organic food certification, achieving a 100% improved seed variety rate. This will result in a total production of 100,000 tons and an industry output value of 1 billion yuan. It plans to develop one national-level key agricultural industrialization leading enterprise, build the largest and most advanced packaging and logistics base in China with a total capacity of 25,000 tons, create one internationally renowned kiwifruit brand, and establish Pujiang as the world’s largest producer of high-quality kiwifruit.

　　In Pujiang, the boundless charm of kiwifruit flourishes under the hard work and wisdom of the local people. The advantages of industrialized management are becoming increasingly prominent, and the comprehensive benefits of the industry are reaching new heights. The small kiwifruit is blooming and fragrant, bringing prosperity to the region. Pujiang and kiwifruit, kiwifruit and Pujiang, are joining hands to reach across Sichuan, the nation, and the world.

　　The geographical indication product protection origin range for Pujiang Kiwifruit covers the entire administrative region of Pujiang County, Sichuan Province.