Wenchuan Qiang Embroidery

Wenchuan Qiang Embroidery

Wenchuan Qiang Embroidery is a protected geographical indication product.

　　According to the "Regulations on the Protection of Geographical Indication Products," the General Administration of Quality Supervision, Inspection and Quarantine officially approved the implementation of geographical indication product protection for "Wenchuan Qiang Embroidery" in Announcement No. 128 of 2011. This marked the first geographical indication protected product obtained by Wenchuan County.

　　　　In May of this year, the People’s Government of Wenchuan County organized a review meeting for the local standards of Wenchuan Qiang Embroidery, during which the local standards were reviewed and passed, and officially implemented starting June 20. On this basis, Wenchuan County initiated the application process for national geographical indication product protection for "Wenchuan Qiang Embroidery." After research and investigation by quality supervision authorities, and following careful evaluation of the quality characteristics, product features, regional traits, protection scope, production techniques, popularity, as well as the correlation between production and sales, natural factors, ethnic factors, and humanistic elements of the origin, "Wenchuan Qiang Embroidery" successfully passed inspections, testing, and evaluation reviews. In September 2011, the application was approved, granting it geographical indication product protection.

　　　　Wenchuan County has long been known as the "Hometown of Qiang Embroidery." "Wenchuan Qiang Embroidery" is not only an exquisite calling card for Wenchuan but also a significant industrial advantage for displaced farmers in the post-earthquake disaster area to increase their income and achieve prosperity. The announcement from the General Administration of Quality Supervision, Inspection and Quarantine clearly defined the geographical indication product protection scope recommended by the local government as the current administrative region of Wenchuan County, Sichuan Province. The recommendation document defining the protection scope by the local government is the Letter from the People’s Government of Wenchuan County, Sichuan Province, on Delineating the Protection Area Scope of the Geographical Indication Product “Wenchuan Qiang Embroidery” (Wen Fu Han [2011] No. 112). The standard or technical specification is the Sichuan (regional) local standard—DB513221/T5-2011 "Wenchuan Qiang Embroidery." The successful application for geographical indication product protection of "Wenchuan Qiang Embroidery" marks a historic step in the post-earthquake industrial reconstruction of Wenchuan, breaking the “zero record” for national-level geographical indication products. This will undoubtedly go down in the glorious history of Wenchuan County’s post-disaster recovery and reconstruction.

　　　　The legal issuance and effective implementation of the geographical indication product protection for "Wenchuan Qiang Embroidery" have elevated the craft from a stage of scattered household use to one of industrialization, standardization, marketization, and scaling. It plays a scientific role in formulating standards, regulating embroiderers, guiding traditional craftsmanship in the Qiang embroidery industry, protecting, inheriting, and promoting the world’s intangible cultural heritage—Wenchuan Qiang Embroidery, and improving the quality level of Qiang embroidery in Wenchuan County.

　　The production area of Wenchuan Qiang Embroidery covers the current administrative region of Wenchuan County, Sichuan Province.