Mijiang Liquor

Mijiang Liquor

　　Mijiang Liquor is a specialty of Yanting County, Mianyang City, Sichuan Province. It has a full-bodied texture, a sweet and mellow taste that is clean and refreshing, with a naturally smooth flavor and comfortable mouthfeel. It doesn't cause a hangover or irritate the throat.

　　When it comes to Mijiang Liquor, many consumers in Yanting, Mianyang, and even across northwestern Sichuan have vivid memories of this brand that was once hugely popular in the market during the 1980s and 1990s, and hold it in high regard.

　　In this region with a long history of liquor production, in the past, Mijiang Qu Liquor, Baizi White Liquor, Wanling Daqu, and Mint Liquor were all bestsellers with far-reaching fame. Especially Mijiang Qu Liquor, which was once as renowned as Tuopai. However, amid the tide of the market economy, constrained by conservative thinking and outdated management, it gradually faded from the market. In 2006, the former state-owned Yanting Mijiang Liquor Factory underwent restructuring to form "Sichuan Mijiang Liquor Co., Ltd."

　　After its establishment, under the leadership of Wang Jianglin, the legal representative and honored as a “Provincial Entrepreneurial Star,” Sichuan Mijiang Liquor Co., Ltd. adopted the core philosophy of “brewing with conscience, quality first.” The company inherited and promoted the traditional advantages of local liquor-making, restored and expanded 200 fermentation pits, added over 300 “ton-size liquor jars,” installed 18 stainless steel storage tanks, achieving a total storage capacity of more than 2,000 tons. It also equipped with a fully automatic liquor production and bottling line, along with inspection and testing devices, injecting over 30 million yuan in investment.

　　In April 2007, the company was additionally listed as a municipal-level agricultural industrialization leading enterprise by the Mianyang Municipal Committee. From January 2007 when the company produced its first batch of base liquor to the present, over 20 varieties of finished liquors have been launched, including the Mi-Series: Mijiang No. 9, Mijiang Liquor King, Soft Mijiang, Mijiang Special Qu, Mijiang Qu Liquor, Mijiang Second Qu, Mijiang Celebration Liquor, New Mijiang Liquor, and Mijiang Prosperity Liquor.

　　Through multiple random inspections by provincial and municipal quality inspection departments, the Mi-Series products have not only demonstrated stable and reliable product quality, but also met national premium-grade standards in all aspects. Today, the Mi-Series offers a complete range of products across premium, mid-range, and budget levels, with both deluxe and regular packaging, forming a well-structured product system to meet the needs of consumers at all levels. Last year alone, the company achieved an output value of 60.79 million yuan and sales revenue of 55.17 million yuan.