Jinfeng Baijiu

Jinfeng Baijiu

　　Since its establishment, Jinfeng Baijiu has grown from an obscure countryside workshop to a well-known local brand in Nanchong, and eventually to what the people of Nanchong call the “[Wuliangye and Little Maotai of Nanchong].” Its distinctive quality and the premium service provided by the Jinfeng team have earned widespread recognition.

　　Jinfeng Town derives its name from the Golden Rooster Valley and Phoenix Mountain. The Jinfeng Market was also known as Liuxi Temple. In the first year of the Kaiyue era during the Tang Dynasty (681), a county seat was established here and named Liuxi County. In the second year of the Xuantong era of the Qing Dynasty (1910), Jinfeng Township was founded, and in 1986, it was upgraded to Jinfeng Town. This long history has nurtured a rich and diverse culture in Jinfeng, giving rise to its unique liquor culture. Over more than 200 years, Jinfeng Baijiu has evolved from home-brewed drink to small-scale workshop production, and eventually to a renowned name far and wide—accumulating over two centuries of refined essence.

　　Jinfeng Baijiu has continuously explored innovation and refined its brewing techniques. After the liberation, the Nanchong County Jinfeng Distillery was established. During the reform and opening-up period, Jinfeng Baijiu entered a golden age. Following the restructuring of the state-owned Jinfeng Baijiu Distillery, master brewers who had mastered the Jinfeng technique went independent, ushering in a new era of diverse Jinfeng Baijiu production. Later, with the support and care of the government, our distillery reassembled retired master brewers, tasters, and workers from the old Jinfeng Distillery, and registered the company as the Jialing District Century Jinfeng Baijiu Distillery in Nanchong City. In 2004, to adapt to business development and bring products to urban markets, with the support of the Jialing District Party Committee and District Government, we chose a location in Erlong Village, Wenfeng Town—a scenic area—to establish our production base. Serving as a gateway to urban markets, before setting up the factory, we sent the underground spring water from Wenfeng to authoritative provincial authorities for testing. The results showed that the water quality was identical to that of the old factory in Jinfeng Town. With this confirmation, we became even more confident in expanding and strengthening the Jinfeng brand. In 2009, with the help of the local industrial and commercial authorities, we successfully registered the Jinfeng trademark. Today, our distillery enjoys the perfect combination of timing, location, and human resources. We are confident that this golden phoenix will fly out of Nanchong, out of Sichuan, and across the nation. Many outstanding sons and daughters of Nanchong working away from home have brought Jinfeng Baijiu to cities such as Beijing, Shenzhen, Shanghai, and Tianjin as the hometown liquor for entertaining friends. Within Nanchong, it has become the preferred brand for banquets and the top choice for gifts when visiting relatives and friends. This has given rise to a popular saying among locals: Jinfeng Baijiu—the liquor of the people of Nanchong.

　　Source: Jialing District Portal Website