Shangshui Rice

Shangshui Rice

　　The production base of "Shangshui Rice" is located in Laoguan Town, Langzhong City — a renowned historical and cultural town in China. Thanks to its unique location, fertile soil, abundant rainfall, and ample sunshine, Laoguan Town is an ideal area for growing high-quality rice. The rice produced here is glutinous, sweet, and rich in a variety of unique nutrients. It has been served as a royal delicacy on multiple occasions, won a "Gold Award" at the Western China Expo, and was successfully recognized as a China Famous, Special, and High-Quality New Agricultural Product in 2013.

　　To adapt to market development and enrich tourism products in Laoguan Ancient Town, the town’s Agricultural Center, under the guidance of the Agriculture Bureau, established the Shangshui Rice Professional Cooperative in 2009. This initiative created a development model of "company + cooperative + base + farmers" to lead the town’s rice production. Starting in 2012, a base was set up in Yulong Village, with over 1,000 cooperative members engaging in standardized organic rice production. The base has now successfully obtained "Organic Conversion Certification" and is expected to receive the "Organic Certification" in 2015.

　　Currently, "Shangshui Rice" is sold online, stocked in six supermarkets, and available at one specialty store and one direct retail outlet. It has been exported to regions such as Guangdong, Shanghai, and Chengdu, where it has gained widespread popularity among customers. In particular, the organic rice sells for up to 56 yuan per kilogram, and cooperative members have seen an average income increase of more than 500 yuan per household. The product is in high demand and often sells out.