Zengjiashan Free-Range Chicken

Zengjiashan Free-Range Chicken

Zengjiashan Free-Range Chicken is a geographical indication certification trademark.

　　   Zengjiashan Free-Range Chicken

　　   Animal Husbandry and Veterinary Technology Extension Service Center of Chaotian District, Guangyuan City

　　   Zengjiashan Free-Range Chicken is produced in Zengjiashan, which has an average altitude of 1,400 meters. The area has more than 3,000 years of history in raising free-range chickens. The farming method combines free foraging in the wild with supplementary feeding using coarse grains. The chickens have glossy feathers and their meat is tender, delicate, and uniquely flavorful, characterized by “three highs and one low”—high levels of protein, amino acids, and minerals, along with low fat content. Highly favored by consumers, the supply often falls short of demand. It has been exported to over 20 large and medium-sized cities including Chengdu, Xi'an, and Chongqing, with an annual output of more than one million Zengjiashan Free-Range Chickens.

　　   In recent years, Chaotian District has leveraged its excellent ecological environment to prioritize the cultivation and development of agricultural product brands, focusing on leveraging branded products to boost value-added in agriculture, strengthen competitive and distinctive industries, enhance agricultural efficiency, and increase farmers’ incomes. To date, the district has successfully registered four national geographical indication certification trademarks: “Zengjiashan Cabbage,” “Zengjiashan Potato,” “Chaotian Walnut,” and “Zengjiashan Free-Range Chicken.”

　　   The successful registration of the “Zengjiashan Free-Range Chicken” geographical indication certification trademark helps establish a regional flagship brand and industrial cluster, contributes to the protection of both cultural and natural resources, enhances the quality, safety, and competitiveness of specialty products in domestic and international markets, and positively drives the economic development of Chaotian District. Going forward, the district will make full use of the “golden brand” of Zengjiashan Free-Range Chicken by introducing leading processing enterprises for chicken products, and developing new marketing models such as e-commerce, direct distribution, and farm-to-supermarket connections to promote the Zengjiashan Free-Range Chicken brand.