Bashan Pork

Bashan Pork

Bashan Pork is a geographical indication certification trademark.

　　Bazhong City has been actively establishing animal husbandry brands and enhancing the market competitiveness of livestock products to promote sustainable income growth in the farming industry, as part of its efforts to build a demonstration zone for green livestock products in western China. In May 2011, the Municipal Bureau of Animal Husbandry and Food organized the city's Livestock and Poultry Breeding Association to apply for a geographical indication certification trademark for "Bashan Pork." The trademark successively passed the initial and final reviews by the Trademark Office of the State Administration for Industry and Commerce, and the official "Bashan Pork" and "Bashan Pork Meat" Trademark Usage and Management Rules have been enacted. This trademark plays an extremely important role in promoting the production and operation of "Bashan Pork," improving product quality, expanding the reputation of the "Bashan Pork" geographical indication certification trademark in domestic and international markets, and protecting the legitimate rights and interests of both users and consumers.