Fengdu Beef Cattle

Fengdu Beef Cattle

Fengdu Beef Cattle is a geographical indication certification trademark.

　　With the goal of becoming the “Capital of Beef Cattle in China,” Fengdu has constructed two 10,000-head cattle farms, two 1,000-head cattle farms, and nine 100-head cattle farms. The county currently has 35 beef cattle enterprises, three slaughtering and processing companies, 31 specialized beef cattle cooperative economic organizations, and 1,086 backyard ranches. In 2013, the county's total beef cattle population reached 330,000 head, with farmer participation reaching 45%. Fengdu has since been designated as a National Quality and Safety Demonstration Zone for Beef Exports, a National Science and Technology Empowerment County, and a National Modern Animal Husbandry Demonstration Area. This year, the creation of the “Fengdu Beef Cattle” well-known trademark was reviewed and approved by the Municipal Administration for Industry and Commerce, and the Madrid International Trademark is soon to be granted. Moving forward, the county will follow the overall plan of “one year for standardization, two years for industrialization, and three years for marketization,” mobilizing all resources to build the “Capital of Beef Cattle in China.” The aim is to develop the beef cattle industry into a pillar of the county economy, a prosperous industry for local residents, and a branded industry for Fengdu’s development. The goal is to raise 400,000 head of beef cattle by 2016, slaughter and process 150,000 head annually, and establish 50 beef cattle enterprises. Industrial and agricultural by-products, as well as cattle by-products, will be utilized and developed diversely, with the beef cattle industry contributing over 20% to farmers’ income growth. A comprehensive “Cattle Capital” headquarters economic structure will take shape, centered in Fengdu and extending influence to surrounding areas and across the nation. The Hengdu Company is set to become a billion-yuan-scale group enterprise headquartered in Fengdu with production bases nationwide, achieve a successful listing, and maintain a leading presence.

　　Geographical Scope

　　Located between 107°20'03" and 108°30'25" east longitude, and 29°33'18" and 30°16'25" north latitude

　　Unique Qualities

　　Fengdu Beef Cattle is raised under the unique natural conditions of the Yangtze River basin in Fengdu County—characterized by distinctive water, soil, and mid-to-high mountain climate. It is bred through the crossbreeding and selection of local yellow cattle with Simmental, Limousin, and Red Angus beef cattle breeds. These cattle share relatively consistent physical characteristics and body structures, with uniform coat color, glossy sheen, and medium to high-grade fat cover. The meat is tender, and the carcass fat coverage rate exceeds 75%.