Shancheng Beer

Shancheng Beer

　　Shancheng Beer

　　 Shancheng Beer was first launched in 1958. It is a brand under Chongqing Brewery (Group) Co., Ltd.

　　 The slogan “Shancheng Beer, a trusted friend,” well-known to residents of Chongqing, speaks volumes about its influence and popularity in the local market. At just two or three yuan per bottle, Shancheng Beer is actually quite valuable. According to information from Chongqing Brewery (Group) Co., Ltd., the latest evaluation by Beijing Zhongjing Media, a professional brand valuation research institution, shows that the brand value of “Shancheng” beer under Chongqing Brewery Group has reached 6 billion RMB. Its market share in the Chongqing area is around 90%, making it one of the most competitive brands in China’s beer industry.

　　　　After nearly 50 years of development, while consolidating its market advantage in the southwest region, Shancheng Beer has achieved positive results by adopting an expansion strategy of “moving along the Yangtze River basin and expanding into economically developed areas along the eastern coast.” Its collaboration with Scotland’s Newcastle Breweries plc has further strengthened its leading position in the premium beer market. The news that the “Shancheng” brand is now valued at 6 billion RMB serves as strong encouragement and a boost for both Shancheng Beer and the overall Chongqing Brewery industry.

　　 Shancheng Beer has received honors such as the “1994 China International Beverages and Technology Exhibition Award,” “1995 National Quality Product Award in the Beer Industry,” “1996 Top 10 Competitive Beer Brands in the Chinese Market,” and “1997 National Famous Food Industry Product.” In 1997, Shancheng Beer was certified by the “China Yuanfang Mark Certification Committee” and obtained mutual quality recognition in 26 major collaborative cities across the country.