Preserved fruits

Last updated 2026-11-15 — Every corner of Xinxing offers breathtaking scenery, but none are as vibrant and colorful as its preserved fruits. The preserved fruit industry in Xinxing took off in the mid-to-late 1980s and has since flourished relentlessly. With strong advocacy from local government leaders for agricultural development, the county has cultivated a total of 15,300 hectares of citrus, lychee, longan, and plum. The preserved fruit processing industry, led by plum-based products, emerged as a natural outcome. Over 260 state-owned, collective, and private food processing enterprises have sprung up across the county. More than 130 varieties of preserved fruits have been developed, with an annual processing volume of 10,000 tons and an output value exceeding 300 million yuan. The range of preserved fruit products has expanded to dozens of types, and their flavors have evolved from primarily sweet and salty to include sweet, sour, and spicy varieties. Branded products such as “King of Plum Bites” and “Fruit Emperor” have won multiple national awards and gold medals at the China International Fair, enjoying strong sales both domestically and abroad. With the growth of the preserved fruit industry and advancements in processing technology, Xinxing County has become one of the country’s major hubs for preserved fruit production and distribution. The name “Xinxing Fruits” has gained increasing recognition. Along the roadsides of tourist areas in Xinxing’s towns, shops selling preserved fruits create a vivid, colorful scene. Visitors are instantly drawn to the wide array of products—plum bites, olives, hawthorn, mango, in red, green, white, sour, sweet, and spicy flavors—all exuding irresistible aromas. Travelers from near and far often stop by these shops to pick up some preserved fruits as souvenirs. These small snacks have become ambassadors of Xinxing’s image. (Guangzhou)