Yinjiang Home-Raised Pork
The local native pigs raised by farmers in Yinjiang Town, Dabu County, using traditional pig-farming methods are of moderate size. Their meat is bright red in color, with clear distinctions between lean and fat, good elasticity, and a taste that is fresh, smooth, crisp, and sweet—free from fishy or gamey odors, not greasy despite the fat, and leaves a lingering fragrance. It has established a strong brand in both Dabu County and Meizhou City. Many restaurants in Dabu, Meizhou, and other areas have put up signs advertising “Yinjiang Home-Raised Pork.” Restaurants in Guangzhou, Shenzhen, Dongguan, and other cities have even sent buyers specifically to purchase it. It’s common to see travelers on their way out of the Pearl River Delta stopping along Provincial Highway S333 in the Yinjiang section to buy the pork as a gift for family and friends.
The fame of Yinjiang pork comes down to four factors: first, the local native pig breed; second, the unpolluted, special water quality of Yinjiang; third, the feed, which is mainly based on cassava, sweet potatoes, and coarse grains, supplemented with cooked food; and fourth, the traditional breeding and management methods. The raising period for Yinjiang pork is two to three months longer than at other pig farms, and its selling price is 4–6 yuan per kilogram higher than other pork in nearby markets.
To promote the Yinjiang Home-Raised Pork brand, the town helps small-scale pig farmers raising over 50 pigs per year resolve issues related to land use, technology, management, and credit. For free-range native pigs kept by households, the town strengthens immunization, fits them with ear tags, and encourages meat vendors to operate in a standardized manner. It also promotes the unified production of “Yinjiang Home-Raised Pork” signs to expand influence and maintain credibility. The town coordinates and assists farmers in forming the “Yinjiang Pig Farmers Association,” providing guidance on technology, management, and information. Biogas digesters newly built by pig farmers receive subsidies according to policy, helping farmers increase their income. Currently, Yinjiang Town has about 8,000 live pigs in stock, with an annual output of around 16,000 pigs and a total output value of approximately 35.2 million yuan.
Yinjiang Home-Raised Pork has gradually built its brand, and developing the pig farming industry has become a key advantage and a major agricultural investment attraction project for Yinjiang Town. According to sources, the town will continue to strongly encourage the establishment of small and medium-sized pig farms, which will radiate and drive the broader farming community to develop pig farming. At the same time, it will guide farmers to integrate pig farming with fruit growing and fish farming, pursuing a path of comprehensive agricultural development. The goal is to achieve an annual output of over 25,000 “Yinjiang Pigs” and, by promoting the modern ecological agricultural model of “livestock–biogas–fruit,” alleviate rural energy shortages and build a resource-efficient, environmentally friendly new countryside.
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