"Zhenxiang" Rice

"Zhenxiang" Rice

　　The "Zhenxiang" series of rice is characterized by its small, delicate grains, fragrant and smooth texture, soft yet not greasy taste, making it highly popular among customers.

　　The "Zhenxiang" series of rice is produced in Taishan’s contiguous 200,000-mu high-yield command demonstration paddy fields, known as the "Number One Paddy Field in Guangdong." Certified by the Guangdong Provincial Institute of Grain Science as pollution-free, it is a flagship product carefully formulated and processed using advanced technology by the Taishan Grain Purchase and Sales Corporation. In its first year of production, the "Zhenxiang" series was awarded the title of "Assured Rice" (Registration No.: 02020082) and recognized as a Grade A "Green Food" product (Label No.: LB-03-0212191207A), authorized to use the Green Food logo. In addition to being endorsed by relevant national authorities, "Zhenxiang" has also gained immense popularity among consumers, with rapidly growing sales. In Guangzhou alone, it has successfully entered over twenty distribution points across two major supermarkets (ParknShop and Shengren). Currently, "Zhenxiang" is gradually becoming well-established, with its sales network covering the entire Pearl River Delta region and having made initial inroads into the Hong Kong market.

　　Currently available "Zhenxiang" rice products all belong to the Siu Mai (thin grain) rice series, comprising five grades (One-Star, Two-Star, Three-Star, Four-Star, and Five-Star). Meanwhile, "Zhenxiang" has begun preparations to launch a new rice series—Zhenxiang Premium Rice—aiming to continuously improve itself and advance more swiftly toward becoming a nationally renowned Chinese brand. (Taishan)