Xinxing Chicken

Xinxing Chicken

　　Since ancient times, the chicken farming industry in the Xinxing area has been relatively developed. The premium-quality Apricot Yellow Chicken, known for its delicious taste and attractive color, has long been famous throughout western Guangdong. Local folklore also features mythical stories about chickens. In the picturesque town of Lezhu in Xinxing, four major chicken farming groups—collectively referred to as the "Three Wens and One Gu"—are concentrated, making it the largest chicken farming base in the province and even the whole country, with hundreds of thousands of chickens shipped out in all directions every day. The people of Xinxing have created the renowned Xinxing Chicken, as well as a legend. The development of Guangdong Wen’s Group Co., Ltd. is a continuation of this legendary story. In 1983, Wen’s Group was founded as Lezhu Chicken Farm by seven farmers who pooled together 8,000 yuan. After more than a decade of hard work, twists, and turns, the group continuously reformed and improved itself, eventually growing into a diversified enterprise group primarily engaged in chicken farming but also integrating science, industry, agriculture, and trade. With assets exceeding 100 million yuan, the group now produces over 60 million broiler chickens annually for market. In recent years, it has become the largest broiler chicken production company in Guangdong, the largest private “vegetable basket” project in the province, and the largest production base for broiler chickens and stewed meat canned goods. The greatest success of Wen’s Group lies in establishing the “company + farmer” model, uniting the large number of scattered, independently operated rural households into a unified poultry farming system. This achieved a historic leap from small-scale farming economy to commercial economy. This Wen’s Model, highly valued and affirmed by provincial, municipal, and central government leaders, is hailed as a flagship of agricultural industrialization in Guangdong. It holds significant importance for promoting the development of China’s rural poultry farming industry. In recent years, Wen’s Group has expanded beyond Guangdong, setting up branch companies in Henan, Guangxi, Fujian, and other regions. The goal is to double its scale every year, accumulate 2 billion yuan in capital, and march toward the 21st century. (Xinxing County)