Taste Fragrance

Taste Fragrance

　　Hubei Province’s Qianjiang City-based Changxiangsi Food Co., Ltd. is a specialized enterprise dedicated to the research, development, and production of distinctive seasonings, flavored dishes, and other gourmet food products.

The company originated from the state-owned Qianjiang Changxiangsi Seasoning Factory. In October 2003, guided by the Qianjiang Municipal Party Committee and Government’s “One Core, Three Transformations” strategic policy and under the leadership of the Zhouji Management District Party Committee, the enterprise successfully completed its shareholding reform and transition to private ownership. Since the reform, the company has flourished with vibrant growth. Its current flagship products—the “Changxiangsi” brand series of “Spicy Beef Sauce,” “Spicy Three-Dice Dish,” and “Crispy Spicy Crunch”—are crafted by refining traditional folk recipes with modern biotechnology. These products are distinguished by their “appealing color, enticing aroma, and rich, mellow flavor,” establishing them as standout offerings. Upon launch, they received authoritative recognition from the National Agricultural Products Quality Testing Center, which rated them as “reaching the leading level in China,” thereby carving out a dominant position in the vibrant market of seasonings and gourmet foods.

From 1999 to the present, these products have twice been honored as “Famous Brand Products at the China International Agricultural Expo” and twice awarded the title of “Hubei Consumer Satisfaction Products.” In 2002, “Changxiangsi” was recognized as an “Hubei Premium Brand” and an “Hubei Well-Known Trademark.” In 2003, the company successfully obtained ISO9001 quality certification. Currently, Changxiangsi Food Co., Ltd. has assets exceeding 50 million yuan, with production and sales capacity surpassing 2,000 tons. The company plans to invest an additional 20 million yuan over the next three years to expand scale, enhance product standards, break through 100 million yuan in sales, become a national industry benchmark, and eventually go global to compete on the international stage.

“Quality first, integrity-based business” is the company’s unwavering mission; “dedication, pragmatism, integrity, and innovation” are its eternal principles. “Changxiangsi”—a Qianjiang specialty, and Qianjiang specialties—“Changxiangsi”—is the long-standing praise of the people. The culturally rich and talent-abundant land of Qianjiang has nurtured the beautiful “Changxiangsi” brand, showcasing the region’s bounty to the world. It is the honorable aspiration of “Changxiangsi.” We sincerely wish all consumers delightful moments every day and unforgettable flavors that linger long in memory.