Qianjiang Crayfish

Qianjiang Crayfish

　　Qianjiang crayfish are a specialty of Qianjiang City, Hubei Province. For seven consecutive years, the city has ranked first in China in terms of crayfish farming scale, processing capacity, and export earnings. In May 2010, Qianjiang was designated as the “Hometown of Chinese Crayfish.” Qianjiang crayfish have been awarded a National Geographical Indication Certification trademark.

　　The world’s crayfish look to China, China’s crayfish look to Hubei, and Hubei’s crayfish look to Qianjiang. In 2009, the city’s wild-cultivated crayfish farming area reached 180,000 mu, with a production volume of 38,000 tons. The crayfish industry generated a total output value of 1.82 billion yuan. Qianjiang-produced crayfish products were exported to over 30 countries and regions including the United States, the European Union, and Japan, earning export revenue of 82 million US dollars, accounting for 65% of the province’s total and 35% of the nation’s. For seven consecutive years, Qianjiang has ranked first in China in crayfish farming scale, processing capacity, and export earnings. In May 2010, Qianjiang was designated as the “Hometown of Chinese Crayfish.”

　　Qianjiang City has actively pursued trademark registration as a key strategy for building strong brands and enhancing corporate competitiveness. Brands such as “Liangren” and “Chuyu” crayfish, and “Minxin” fish feed have been recognized as Hubei Provincial Famous Products by the Hubei Famous Brand Strategy Promotion Committee. “Chuyu” shrimp meat won a gold award at the Wuhan Agricultural Expo, “Qianjiang Crayfish” was certified as a high-quality brand satisfying farmers province-wide, and the brands “Xiaolizi” and “He Fengxian” spicy crayfish have gained wide consumer recognition.

　　In 2012, the “Qianjiang Crayfish” trademark was officially recognized by the Trademark Office of the State Administration for Industry and Commerce as a China National Geographical Indication Certification trademark.