Xiantao Fragrant Rice

Xiantao Fragrant Rice

Xiantao Fragrant Rice is a geographical indication certification trademark.

　　Geographical Scope

　　　　　Xiantao City is located in the beautiful and fertile Jianghan Plain in central-southern Hubei Province. Known as the “Treasured Land of Central Hubei” and the “Pearl of the Jianghan Plain,” it is famed as a “Land of Fish and Rice.” It was among the first national commodity grain production bases and has now become one of China’s important bases for the production of commodity grain, cotton, oil, pigs, and fish.

　　Specific Qualities

　　　　　　The local climate is favorable (with concurrent rainfall and heat, and abundant sunlight and heat), the soil is fertile (alluvial and paddy soils), the terrain is flat and open, and water resources are plentiful—all of which are conducive to the cultivation of cotton and rice. The area spans 112°55'–113°49' east longitude and 30°04'–30°32' north latitude, falling within the subtropical monsoon climate zone. It features distinct seasons, abundant rainfall, ample sunshine, mild temperatures, and a climate with advantages of both northern and southern regions, making it particularly suitable for rice cultivation.

　　Cultural Background

　　　　　　“Xiantao Fragrant Rice” has repeatedly been counterfeited in the market, severely damaging the brand’s reputation. To build the “Xiantao Fragrant Rice” brand, the Xiantao Administration for Industry and Commerce actively sought the cooperation of the Municipal Grain Bureau, the Municipal Agriculture Bureau, and rice processing enterprises. Together, they established the Xiantao Rice Industry Association and successfully registered the “Xiantao Fragrant Rice” geographical indication certification trademark with the State Administration for Industry and Commerce and the Hubei Provincial Administration for Industry and Commerce.