Xinzhi Goji Berries

Xinzhi Goji Berries

　　Xinzhi Goji Berries

　　Xinzhi Goji Berries were originally introduced from Zhongwei County in the Ningxia Hui Autonomous Region and have a history of over 40 years. The cultivation area spans 25,000 mu, with an annual production of 5 million kilograms of goji fruits, making it one of China’s major goji-producing regions. These berries are known for their large size, thick flesh, few seeds, sweet taste, soft texture, and deep blood-red color — hence the nickname "blood goji." Tests have shown that goji fruits contain various beneficial components such as alkaloids, betaine, choline, physalien, carotene, and more. They are considered a precious tonic for health, offering benefits such as nourishing the liver and kidneys, strengthening bones and muscles, enriching blood, clearing the liver, nourishing yin, benefiting qi, enhancing vitality, and supporting yang. The root bark of the goji plant, known as "dìgǔpí" (wolfberry root bark) in traditional Chinese medicine, also has the effect of consolidating yin and suppressing sweating.

　　Xinzhi Goji Berries are famous both in China and abroad, selling well across the country and throughout Southeast Asia. In ancient times, goji berries were referred to as "immortal’s cane" or "Queen Mother’s cane," believed to help one become light-bodied, improve vision, prolong life, and promote longevity. Many people soak goji berries in wine and drink it regularly. During the three major Chinese festivals — Spring Festival, Dragon Boat Festival, and Mid-Autumn Festival — many compatriots in Hong Kong and Macau often choose Xinzhi "blood goji" as a gift for family and friends.