Hanhua Liquor

Hanhua Liquor

　　Hanhua Liquor is a specialty of Xinye County, Nanyang City, Henan Province. It boasts a unique flavor characterized by rich cellar aroma, mellow sweetness, smooth and clean entry, and a long-lasting aftertaste. With its prominent fragrance, authentic taste, and qualities such as being non-intoxicating, non-irritating to the throat, and not causing thirst, it has won the favor of consumers.

　　According to historical accounts, during the Eastern Han Dynasty, Liu Xiu led a rebellion against the Xin Dynasty, captured Xinye, and was pursued by Wang Mang. It was in Xinye that he met the beautiful Yin Lihua. The graceful young lady Yin Lihua served Liu Xiu fine wine from her family’s distillery. Upon taking a sip, Liu Xiu was amazed and lamented not having met her sooner. He found both the wine and the beauty captivating, and immediately made a grand vow: “If I were to hold office, I would be the Commandant of Guards; if I were to marry, I would wed Yin Lihua.” After Liu Xiu ascended the throne, the hero remained devoted to his beloved. He appointed Yin Lihua as empress and honored the Yin family’s traditional cellar-brewed “Hanhua Liquor” as the imperial court’s tribute liquor. The majestic “Hanhua Grain Liquor” thus gained fame across China.

　　Henan Hanhua Liquor Co., Ltd. is located in the northern suburbs of Xinye County—the ancient city of the Three Kingdoms and the hometown of Han Dynasty stone carvings—by the Baihe River. Established in 1958, it was transformed from a former state-owned large-second-tier enterprise into a private joint-stock company. The company has fixed assets of 60 million yuan, 120 mid-to-senior level professionals, and an annual production capacity of 10,000 tons of liquor. It has obtained ISO9001-2008 quality management system certification and is one of the key liquor enterprises in Henan.

　　In recent years, the company has seized opportunities, innovated, kept pace with the times, and accelerated development. It now operates 260 traditional fermentation pits, has a complete organizational structure, advanced equipment and instruments, strong technical expertise, and standardized internal management. The “Hanhua” series of strong-aroma liquors are all produced using high-quality sorghum as the raw material, premium wheat for brewing, and a meticulous blend of traditional five-grain techniques with modern science and technology. Evaluated by national liquor authority Shen Yifang and numerous national-level liquor experts, the liquor is noted for its “clear and bright appearance, elegant cellar aroma, mellow and harmonious taste, full-bodied richness, and long-lasting aftertaste.” The products are sold in over 130 counties and cities across six provinces and are deeply loved by consumers. The Hanhua brand has earned honors such as “Henan Provincial Famous Product,” “Henan Provincial Well-Known Trademark,” “Henan Provincial High-Quality Product,” “Henan Time-Honored Brand,” “Gold Award at the 2007 Second China International Food Expo,” “Top Ten Local Characteristic Liquor Brands in Henan,” “Top Ten Strong Liquor Brands in Henan on the 30th Anniversary of Reform and Opening-Up,” and “Designated Official and Business Reception Liquor by Nanyang Municipal Party Committee and Government.” The company has also been awarded titles such as “National Star Enterprise in Liquor Culture” and “Well-Known Commodity Enterprise in Henan.”