The First Heavenly Pride China Electric Eco-Cultural Scenic Area

The First Heavenly Pride China Electric Eco-Cultural Scenic Area

The First Heavenly Pride China Electric Eco-Cultural Scenic Area was invested in and developed by China Telecomtai Real Estate (Beijing) Co., Ltd., a subsidiary controlled by China Electric Power Media Group. The scenic area is located within the Sarulatara Gacha of Uzhur Sumu in Chen Barga Banner, 110 kilometers along National Highway G301 from Hailar to Manzhouli, at the border between Chen Barga Banner and Xin Barga Left Banner. It lies on the golden tourism route of Hulunbuir and enjoys extremely convenient transportation. The scenic area covers nearly 10,000 acres and currently has 220 Mongolian yurts, including 170 star-rated accommodation yurts, 50 dining service yurts, and a multi-functional yurt with a diameter of 20 meters. It can currently accommodate 1,500 people for dining and 300 for accommodation, and is capable of hosting various themed conferences. The area offers a full range of recreational activities such as horse riding, dune buggies, water yachts, fishing, paintball (real-life CS), and grass sledding. The scenic area has internet access and full WIFI coverage.

In 2014, the First Heavenly Pride China Electric Eco-Cultural Scenic Area was listed in the Inner Mongolia Autonomous Region Intangible Cultural Heritage List as a Mongolian Yurt Tribe; it serves as a film base for the Inner Mongolia Television Artists Association; a demonstration base for ethnic handicraft processing; a film base for CCTV City and County Channels; an outdoor shooting location for the movie "The Lost Tomb: Steep Cliff Tomb Raid"; and was awarded the title of National AA-level Tourist Attraction in September 2013, among other honors.

To the south of the scenic area lies the meandering Hailar River. This section of the river features a broad valley and a winding course, forming a unique wetland landscape belt. Here, the trees are lush, the vegetation rich, and numerous wild animals thrive. Every spring, the second-class nationally protected animal—the swan—flies in from the south to feed and breed, earning this place the nickname “Hometown of Swans.” The river is abundant in fish, making it a paradise for fishing enthusiasts, who flock here for vacation and angling.

This is a natural hunting ground, where over 100 species of wildlife such as roe deer, pheasants, and wild ducks inhabit the dense thickets, making it the perfect choice for thrill-seekers.

The grasslands of the scenic area are filled with birdsong and floral fragrance, and the air is fresh. Wisps of smoke rise from the scattered Mongolian yurts. A gentle breeze stirs the pasture grass, creating the classic scene of “low grass revealing grazing herds.” Under the blue sky and white clouds, the endless grasslands, herds of cattle and sheep, galloping horses, and the heroic figures of herders cracking their whips and racing across the land are all on full display. The Hulunbuir Grassland was ranked first among “China’s Six Most Beautiful Grasslands” in the “Great Beauty of China” campaign by Chinese National Geography.

The First Heavenly Pride China Electric Eco-Cultural Scenic Area is situated on the beautiful banks of the Hailar River, which is the mother river of the Hulunbuir Grassland. Here, the river valley is wide, the water flow abundant, and the meanders strongly developed. The naturally formed wetlands preserve a relatively intact primitive ecosystem with rich flora and fauna, making it a beloved ecological river for nature enthusiasts. In spring and summer, the riverbanks are covered with lush grass, birds sing, butterflies flutter, bees buzz, and the woods are verdant. In late autumn, the grasses flourish, fruits ripen, frost-kissed leaves turn crimson, and forests are painted in vibrant hues. In deep winter, the landscape is adorned with crystal-like trees and silver snow, while the winding river flows quietly beneath a unified sky and earth.

The First Heavenly Pride China Electric Eco-Cultural Scenic Area integrates forests, grasslands, and wetlands, featuring diverse landforms such as low mountains and hills, high plains, sandy areas, and river valleys. This creates a complex and unique natural ecosystem. The area also contains three types of wetlands: riverine, lacustrine, and marsh. Wetlands play a vital role in maintaining regional ecological balance and provide an ideal habitat for many rare and endangered bird species. The scenic area is home to 187 bird species from 38 families, including nine Class I protected species such as red-crowned cranes and great bustards, and 27 Class II protected species such as whooper swans and Eurasian spoonbills. There are 31 fish species from eight families, 10 amphibian and reptile species from three families, and 42 mammal species from 15 families, including four Class II protected mammals. The reserve also includes 344 plant species from 60 families and 199 genera, comprising 2 species of ferns (1 family, 1 genus), 2 species of gymnosperms (2 families, 2 genera), and the rest being angiosperms.

The culture of the Hailar River Basin, confirmed by archaeology, represents the first glimmer of Chinese civilization. The Hailar Basin was inhabited by Neolithic peoples, and the lower reaches in the Zhalainuoer region were the central area of the Zhalainuoer Culture during the mid-Paleolithic and early Neolithic periods. The discovered Zhalainuoer people were among the earliest inhabitants of Chinese civilization, dating back to 11,400 BC. They were the first group in China to make pottery and lived in a society based on gathering and hunting. The Hailar River Basin was also the cradle where various northern ethnic groups of the Liao, Jin, Mongol-Yuan, and Qing dynasties lived, thrived, developed, and grew strong. Many ethnicities set out from here to step onto the stage of Chinese history. Genghis Khan’s Mongol tribes once lived in this area, which served as his old camp at the time.

This rich and beautiful land carries the spiritual essence of the Mongolian people—a mystical land that is a shared symbol of the birthplaces of multiple ethnicities. It was once the starting point where humans stepped out of the grasslands toward civilization. Today, people coming from modern civilization, from the hustle and bustle of cities to the tranquility of mountains, lakes, valleys, and dense forests, embark on a journey of memory and a spiritual path of rebirth—a return to harmony between humans and nature, a point of reunion with the natural world.

When the swans arrive, the white Mongolian yurts scattered along the Hailar River, the sheep flocks like drifting clouds, and the soaring eagles together form a pure and beautiful world.

Phone: 15247008188

Sales Department: 18647072022

E-mail: zhmh@qq.com

Address: 110 km along National Highway G301 from Hailar to Manzhouli, Xiwuzhuer Sumu, Chen Barga Banner, Hulunbuir City

Source: Hulunbuir Tourism Bureau