Dongyunba Scenic Area

Dongyunba Scenic Area

Dongyunba Scenic Area is a national AAA-level tourist attraction.

Dongyunba Tourist Attraction is located in Dongyunba Village, Fenshuiling Town, Jiangyang District, Luzhou City, Sichuan Province. It was the fief of Dong Yun, a prominent official of the Shu Han during the Three Kingdoms period; it is also a developed area of modern agricultural demonstration zone; a sightseeing agriculture development zone for outdoor aerobic activities, rural leisure, and folk culture; as well as an experience area for smart tourism, smart agriculture, and a "relaxed lifestyle".

Dongyunba Tourist Attraction is 11 kilometers from the main urban area of Luzhou City, with a planned total area of 20,000 mu, of which 4,400 mu have been developed. The scenic area features numerous attractions such as the Vegetable-style Square, Observation Deck, Three Kingdoms City, High-tech Greenhouses, Misty Lake, Dongyun Ancestral Hall, and Flower Sea. There are also distinctive agritainment spots like Jinghu Human Settlements, Huimin Farmhouse, and Juxian Mountain Villa. Dongyunba’s “Vegetable-style Life Theme Park” has been recognized as a provincial-level model agricultural theme park.

Dongyunba Modern Agricultural Demonstration Park is the core base of Luzhou City’s National Modern Agricultural Demonstration Zone. Located in the southeastern part of Jiangyang District, it covers the towns of Mituo and Fenshuiling, encompassing seven administrative villages with a total population of over 7,000. The park is positioned at the intersection of modern agriculture and urban fringe rural tourism, and has developed landscapes and attractions such as a rural tourism reception center, agricultural product exhibition center, and new village complex. It has successfully been established as a provincial-level Vegetable-style Life Theme Park, a provincial-level modern agricultural demonstration park, and a national AAA-level tourist attraction. Leveraging the Dongyunba Modern Agricultural Demonstration Park, major events such as the first and second Sichuan Provincial Vegetable Tasting Festivals have been successfully held, greatly boosting the development of rural tourism across the district.

The Dongyunba Modern Agricultural Demonstration Park has a planned area of 12,000 mu, with the Yilu-Yu-Chongqing Expressway as its central axis, divided into southern and northern zones. It follows an “eight zones and one belt” layout plan: the eight zones being the Planting and Promotion Zone, Environmental Conservation Zone, New Village Demonstration Zone, R&D and Exhibition Zone, E-commerce and Logistics Zone, Aquatic Vegetable Zone, Innovation and Incubation Zone, and Farm Experience Zone; the one belt being the Premium Fruit Belt. The park focuses on extending the industrial chain and has built supporting facilities including a technology R&D center, agricultural product trading center, inspection and testing center, e-commerce center, IoT remote control system, and agricultural product quality traceability system. It has also attracted three enterprises—Shouguang Vegetable Industry Holding Group, Lvyang Group, and Xinglv Company—six specialized cooperatives, and four major planting households, implementing the “large park, small operators” operational model. The park has established 200 mu of high-standard technology demonstration greenhouses, 4,000 mu of open-field vegetables, 300 mu of vegetable greenhouses, 120 mu of fruit orchards, 6,000 mu of rice production bases, and a 300 mu innovation incubation park, which currently hosts 25 operators. Relying on the Shouguang Vegetable Industry Holding Group of Shandong, 47 new varieties such as tomatoes, eggplants, cucumbers, and chili peppers have been experimentally planted, and more than 10 advanced technologies have been introduced, including Dutch hanging rack cultivation, Spanish multi-layer inorganic hydroponics, Israeli soilless cultivation, IoT automatic control, and physical and biological green pest control.

Dongyunba Village in Fenshuiling Town is the core area of the Dongyunba Modern Agricultural Demonstration Park. Seizing the opportunity presented by the construction of the national-level modern agricultural demonstration park, the village registered and established a collective asset management company to manage collective assets in a corporate manner, effectively strengthening the village’s collective economy and forming a win-win scenario where the collective economic organization and the park develop together. Dongyunba Village took the lead in exploring the reform of the rural collective asset shareholding system, contributing collective natural resources and project assets to the village collective asset management company, with a registered capital of 1 million yuan and operating assets exceeding 48 million yuan. Four specialized teams were established: the Labor Dispatch Service Team provides labor services to the park and the liquor industry park; the Property Management Team undertakes property management for the park; the Agricultural Machinery Service Team offers paid services to the park and surrounding towns using state-owned agricultural machinery; and the Water Conservancy Service Team manages the daily operation and maintenance of water-saving irrigation systems, generating over 1.1 million yuan in service income annually.

The park’s fruit orchard base, innovation incubation park, and other assets have been incorporated into the collective company's holdings and are managed uniformly by the company. The company is focused on building “four major characteristic brands”: a non-material cultural heritage brand—the Fenshuig油纸伞 (Fenshuiling Oil-paper Umbrella), a national intangible cultural heritage; an industry brand—“Jiangzhiyang” (River Yang), which enhances product value; a marketing brand—“Tao Huishi” (Practical Deals), which expands sales channels; and a tourism brand—“Vegetable-style Life”. By organizing events such as the “First Sichuan Provincial Vegetable Tasting Festival” and the “Second Sichuan (Luzhou) Jiangzhiyang Vegetable Tasting Festival”, the brand-oriented operations have generated over 600,000 yuan in income for the village collective. Villagers in the park benefit from the development of rural tourism, local employment within the park, and direct vegetable sales, achieving an average annual income of 21,000 yuan per person—over 5,000 yuan higher than the district average—truly broadening the path to prosperity for farmers and leading a “vegetable-style life”.

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