Daliangshan Ethnic Culture and Creative Industry Park

Daliangshan Ethnic Culture and Creative Industry Park

The Daliangshan Ethnic Culture and Creative Industry Park is a national AAA-level tourist attraction.

The Daliangshan Ethnic Culture and Creative Industry Park is located in Xichang City, Liangshan Yi Autonomous Prefecture, Sichuan Province.

With its distinctive decorations in the traditional Yi ethnic colors of red, yellow, and black, as well as architectural elements such as bracket sets, totem carvings, and tile-roofed houses... stepping into the Daliangshan Ethnic Culture and Creative Industry Park, everything you see is filled with the enchanting cultural charm of the Liangshan region.

The park gathers a wide array of cultural heritage items including traditional Yi clothing, Yi lacquerware, Yi silver jewelry, traditional musical instruments, handicrafts, jewelry, and local specialties. Here, the creative design, production, commercial trade, cultural innovation industry, cultural exchange, intangible cultural heritage displays, talent cultivation, and innovation and entrepreneurship related to Daliangshan's ethnic cultural tourism products are all integrated, forming a cluster of Liangshan ethnic culture industries.

Situated in the Youjiatun Resettlement New Village in Xichang City, the Daliangshan Ethnic Culture and Creative Industry Park officially opened in August 2015. Covering an area of 74,000 square meters, it has attracted over a hundred businesses dealing in Yi ethnic clothing, lacquerware, silver jewelry, and other tourism-related cultural products.

"The Daliangshan Ethnic Culture and Creative Industry Park plays an important role in building a comprehensive tourism layout for Daliangshan, developing the region’s leading tourism industry, and creating a key node along the Tibet-Qiang-Yi Cultural Tourism Corridor."

Sichuan is the core area of the national Tibet-Qiang-Yi Cultural Industry Corridor, and Liangshan is the core area within Sichuan. Riding the wave of national and provincial development strategies for the Tibet-Qiang-Yi Cultural Industry Corridor, the Daliangshan Ethnic Culture and Creative Industry Park leverages the region’s rich ethnic cultural resources. Based on the “Yi Embroidery Street,” and integrating the “Daliangshan Yi Ethnic Clothing Exhibition Hall” and the “Liangshan Yi Embroidery Training Center,” it has formed a tourism commercial layout comprising “one street, one hall, and one center.”