3,000 beer glasses – an incredible sight to behold！Hengchun Beer Museum opens with free drinks before the end of June

▲ The large wall decorated with beer glasses forming the word “BEER” is quite unique. (Photo / Screenshot fromHengchun 3000 Beer Museum Hengchun 3000 Brewseum official Facebook page, the same applies below)

By reporter Lee Tzu-yi / reporting

It took seven years to collect 3,000 beer glasses from around the world — just imagine how spectacular it looks when they’re all lined up！The brewery was originally opened by owner Chung Wen-ching out of his love for beer, and in an effort to promote beer culture, he changed the business direction to that of a museum. The Hengchun 3000 Beer Museum began trial operations on March 21, and has launched a campaign offering free entry, guided tours, and a complimentary beer (or rye drink) for all visitors who book in advance before the end of June！

● ETtoday News Cloud reminds you： Don’t drink and drive.

▲ Interior view of the museum.

With 3,000 beer glasses collected from around the world, each with its own history, the museum is aptly named the “3000 Beer Museum.” What’s so special about beer glasses? Aren’t they just for holding beer? Each glass here is deeply tied to history. Brewing methods have varied across different regions and time periods, and each glass holds an intriguing story.

Years ago, Chung Wen-ching was introduced to home-brewed beer, which ignited his passion for the drink. At over 40 years of age, he even traveled to a brewery in San Francisco, USA, to learn about the brewing and production process. Three years after returning to Taiwan, he couldn’t resist diving fully into running his own brewery. At first, the brewing was a mess, and he worked from morning until dawn every day. The American-style beers he brewed weren’t well received by Taiwanese people due to their bitterness, so he later shifted focus to brewing German-style beers, which finally stabilized the brewery's operations.

▲ The brewery.

Running a brewery alone wasn’t easy, and the business didn’t do as well as expected. So Chung Wen-ching adjusted the direction of the operation, turning it into a “beer museum” with cultural promotion and educational significance. He displayed the thousands of beer glasses and brewing tools he had collected from around the world over the past seven years, sharing the stories and culture of beer with more people.

▲ A portrait of Mona Lisa made from beer labels.

Upon entering the museum, you’re greeted by a large wall decorated with beer glasses forming the word “BEER,” alongside a 7-meter-tall, 4.8-meter-wide portrait of Mona Lisa made from beer labels. The theme and traces of “beer” can be found everywhere. Feel like a quick stroll through the museum doesn’t satisfy your curiosity? Book a professional guided tour in advance for a one-hour immersive experience into beer culture！

▲ The restaurant currently offers six dishes： Sesame Char Siu, Fried Pork Tenderloin Rolls, Beer Braised Beef Shank, Three-Shred Beef Leaf, Ginger Juice Abalone, and Fruit Salad Shrimp. Choose any three for NT$150.

Chung Wen-ching said that currently five types of beer are available at the museum, each priced between NT$150 and NT$220, with volumes ranging from 392ml to 585ml. The museum also has a restaurant offering Chinese dishes available à la carte. To celebrate the opening, entry is free before the end of June, and a free beer or rye drink is included after booking a free guided tour.

Hengchun 3000 Beer Museum Hengchun 3000 Brewseum

Address： No. 29-1, Caopu Road, Hengchun Township, Pingtung City
Phone： (08)888-1002
Business Hours： 11:00-21:30

● ETtoday News Cloud reminds you： Don’t drink and drive.