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Starbucks limited-edition cherry blossom cups — Japan’s most frenzied annual shopping rush

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — The wildly popular limited-edition cherry blossom cups from Starbucks Japan are a must-have for many every year. Whether you fly to Japan in person or ask someone to buy them for you, as soon as cherry blossom season arrives, these cups become an essential item for collectors and cherry blossom enthusiasts...

By MOOK Scenic Spots Editorial Team

Starbucks Japan’s highly sought-after limited-edition cherry blossom cups are a major annual shopping target for many. Whether you travel to Japan yourself or have someone purchase them for you, once cherry blossom season hits, they become a must-have collectible for enthusiasts. This year, Starbucks Japan has again launched two series of cherry blossom cups. The first is the vibrant and colorful Harmony series, featuring 17 designs, which went on sale on February 15. The second is the soft and elegant Purity series, with 16 designs, available starting March 1. Each series includes a range of merchandise such as mugs, insulated bottles, tumblers, and accompanying cards.

2017 Starbucks Japan Limited-Edition Cherry Blossom Cups – Harmony Series (Image source: Starbucks Japan)

2017 Starbucks Japan Limited-Edition Cherry Blossom Cups – Purity Series (Image source: Starbucks Japan)

Starbucks Japan will also release seasonal limited-time drinks this year. This year’s seasonal beverages are the Sakura Crisp Milk Foam Frappuccino and Sakura Crisp Milk Foam Latte. Their pink-and-white gradient appearance evokes a romantic cherry blossom vibe and makes for highly photogenic drinks.

Left: Starbucks Japan’s seasonal Sakura Blossom Crisp Milk Foam Frappuccino; right: Milk Foam Latte (Image source: Starbucks Japan)

Due to the popularity of these limited-edition items, as per past trends, it can be quite difficult to get them if you wait two or three days after they go on sale. It’s recommended that you keep an eye on the launch date and plan to shop early. If you’re traveling to Japan soon, why not stop by a local Starbucks to check them out?
 

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