What do you all think of Singapore? Aside from being clean and having a comfortable environment, Singapore has in recent years offered many spots beloved by the culturally inclined, as well as plenty of great family-friendly destinations. This time, the Singapore Tourism Board has launched a brand-new tourism brand, “Passion Made Possible”, aiming to ignite public enthusiasm and deepen appreciation for the place, while inspiring visitors with more ideas.
The two themes of the brand – “passion” and “limitless possibilities” – are not only rooted in Singapore’s history but also represent the spirit of the place. Through a variety of human-centered stories, “Passion Made Possible” can be described as an interpretation of how Singapore, with unwavering passion, creates limitless possibilities. Internally, this brand also makes Singaporeans feel a sense of closeness and builds stronger connections; externally, it reinforces the idea of Singapore as a must-visit leisure destination.
As part of the Singapore Tourism Board’s promotional campaign in Hong Kong, they have invited Chef Jason Tan (陈日锃), the founder and head chef of Corner House, which has been awarded one Michelin star, to share insights and perform a cooking demonstration.Jason He said:“Thanks toSingapore,，
Besides food, the Singapore Tourism Board previously also invited Stefanie Sun, together with Singaporean singer-songwriter Joel Tan, who won second place in the national finals of the Chinese mainland talent show “Sing My Song” Season 1, to shoot a promotional video – a truly touching one.
Speaking abouthow Singaporehas influenced her life, Stefanie Sun said:
Passion Made Possible. Next time you visit Singapore, take some time to soak in the local culture and hear more stories from the people here.