A Pilgrimage to Swiss Craftsmanship: Taipei 101’s Luxury Jewelry & Watch Showcase

Text by MOOK Scenic Spots Family, compiled and reported

Coinciding with Taipei 101’s 15th anniversary this year, in addition to the originally scheduled “Taipei 101 Luxury Jewelry & Watch Showcase” at Level 4 of the shopping mall, the Federation of the Swiss Watch Industry will also make its first appearance in Taiwan in collaboration with Taipei 101, co-hosting the FH Watch Swiss Swiss Watchmaking Exhibition at the Songzhi Corridor on Level 1 of the shopping mall.

This year’s event, themed “A Journey Through Swiss Time,” grandly opens on September 7 at the Songzhi Corridor on Level 1 and the City Plaza on Level 4.

The Level 4 City Plaza exhibition area this year adopts “The Art Museum of Time” as its design concept, meticulously crafted into an art sanctuary. When artworks are displayed alongside luxury jewelry and watches, the two complement each other perfectly, offering consumers an elevated level of taste and texture. Therefore, this year the event collaborates with Zheng Yi Aesthetic Space to air-freight 12 paintings and 6 sculptures from five countries—Switzerland, Japan, the United States, Indonesia, and Israel—to complement the exhibitions of 10 luxury brands showcasing their jewelry and watch pieces.