Since 1997, Nanping Xiyuan Tourism Development Company has been actively developing rural tourism projects headlined by Xiyuan Farmhouse Restaurant, Old Donkey Restaurant, Jiulong Waterfall Mountain Villa, Zhongyan Mountain Villa, and Xiyuan Forest Villa. These efforts have increasingly yielded both economic and social benefits. In 2010, the five farmhouse restaurants received 250,000 visitors, generating tourism revenue of over 8 million yuan and providing jobs for more than 250 people. From January to November 2011, they hosted 240,000 visitors with tourism income reaching 8.1 million yuan. In 2009, the site was recognized by the Provincial Tourism Bureau as the only rural tourism demonstration spot in Northern Fujian, and in June 2011, it was awarded the first batch of provincial three-star rural tourism operator status.
As a provincial three-star rural tourism operator, Nanping Xiyuan Tourism Development Company covers an area of 15,000 square meters with an operational space of 5,000 square meters. Featuring the theme “Eat farm food, stay in farmhouses, enjoy farm scenery,” it is a comprehensive rural tourism destination integrating “eating, accommodation, travel, sightseeing, shopping, and entertainment.” It currently offers 80 guest rooms, a restaurant capable of serving 1,000 diners simultaneously, and 50 standard rooms. Facilities include an OK club, multi-function conference hall, and guesthouse—all fully equipped, comfortable, and convenient—with 150 beds and a daily accommodation capacity of 150 guests. There are also over 20 distinctive rural tourism activities such as flower viewing, waterfall appreciation, fishing, hiking, fruit picking, snail collecting, and glutinous rice pounding, allowing visitors to experience an eco-tourism adventure completely different from urban life. The operator is also renowned both within and beyond the province for its unique farmhouse cuisine, offering original-flavor local chicken, duck, vegetables, forest produce, home-style dishes, and medicinal meals. Traditional handmade offerings such as buns, glutinous rice cakes, and natural red mushrooms are also available. With a daily dining capacity of over 1,000 guests, it serves as an ideal leisure and recreational destination for tourists from around the country. The company directly employs over 200 members of the local workforce annually, contributes more than 400,000 yuan in taxes each year, and has been honored as an advanced model in building a new socialist countryside at the provincial level. It has also earned titles such as National Water Conservancy Scenic Area, China Youth Science Exploration Base, Provincial Beautiful Eco-Village, and Provincial Agricultural Leisure Demonstration Site.
Since being named one of Fujian Province’s first batch of three-star rural tourism operators in July 2011, the company has worked toward the goals of “strict standards, unified pricing, independent operation, corporate supervision, self-responsibility for profits and losses, lawful tax payment, dynamic management, and quality assurance.” Following the Four-Star Standards outlined in the “Fujian Rural Tourism Operator Service Quality Rating and Assessment,” the company has upgraded and enhanced the Xiyuan rural tourism operation, steadily moving toward standardized and unified development.
Source: People's Government of Nanping City
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