Shanghai Trademark & Matchbox Label Collection Museum

　　The Shanghai Trademark & Matchbox Label Collection Museum is situated at No. 251 Daduhe Road, Putuo District (within Changfeng No. 1 Green Space). It originated from the 80-year-old Shanghai Match Factory. The main structure of the museum is uniquely designed, consisting of three matchbox-shaped buildings, with the interior supported by several columns resembling matchsticks—making for a highly creative overall design. It is currently the only thematic museum in China dedicated primarily to trademarks and matchbox labels.

　　The matchbox label collection museum has three floors, used respectively for displaying trademark items, showcasing trademark releases, and providing dining services. The Shanghai Match Museum houses over 200,000 types and more than 7 million pieces of both domestic and international matchbox labels, as well as around 100,000 types and over 3 million pieces of vintage trademarks including those for alcohol, tobacco, films, and posters. The content is organized around the theme “Lighting Up the City, Igniting Life,” and is divided into three sections: the Origins of Trademarks, Fire and Humanity, and the World of Matchbox Labels. Among these, the featured facility is the trademark display hall, which showcases some of the oldest and most valuable trademark items, such as the first trademark applied for by the Rong family.

　　The first floor’s “Origins of Trademarks” exhibition displays old trademarks, packaging paper, and various artifacts, bearing witness to Shanghai as the birthplace of China’s national industry and trademarks.

　　The second floor’s “Fire and Humanity” exhibits various primitive fire-starting tools from human history, showcasing the journey from drilling wood for fire in primitive societies, to using sunlight mirrors (yangsui) in the Bronze Age, flint strikers in the Iron Age, fire-lighters in the Ming and Qing dynasties, all the way to modern matchsticks—tracing humanity’s millennia-long quest for the flame of civilization.

　　The third floor’s “World of Matchbox Labels” features three exhibition areas: “Foreign Matchbox Labels,” “Chinese Matchbox Labels,” and “Rare and Unique Matchbox Labels,” displaying over 200,000 types of matchbox labels from China and abroad.

　　Transportation Guide

　　Venue Address: No. 251 Daduhe Road, Putuo District, Shanghai (within Changfeng No. 1 Green Space)

　　Transportation Options: Within Shanghai, take bus routes 44, 551, 757, 944, or Changzheng 2 and get off at Daduhe Road Station; or take bus routes 54 or 316 and get off at Gubei Road Station.