Peixia Village

　　   Peixia Village is situated in the western part of Xinluo District, Longyan City, approximately 20 kilometers from the city center. It is renowned as China’s “Hometown of Bamboo Mats,” a characteristic village in China, and a provincial three-star rural tourism operation unit.

　　   The entire village features bamboo as its highlight, complemented by modern agricultural bases. It offers amenities such as farmhouse stays and “Happy Farms.” Visitors to Peixia Village can enjoy local specialties like bamboo tube rice, purchase native products such as wild vegetables and dried bamboo shoots, experience the joy of weaving bamboo mats at the production base, or pick fruits and vegetables in the fields.

　　   Jiuxilu Leisure Tourism Area is located south of Peixia Village, covering a planned area of 9.53 square kilometers, including Peixia Village and the nearby Xiaxilu Mountain. The tourism area boasts resources such as mountains, forests, streams, villages, and revolutionary heritage sites. Its development plan includes functions such as landscape sightseeing, rural leisure, small-scale conferences, and modern retreat-style vacations.

　　   In addition, Peixia Village has established a tourism commodity “Taobao Village,” which is the first Taobao Village in Fujian Province. The physical stores in the Taobao Village offer a wide range of products, including bamboo goods, tea, cordyceps flowers, auto accessories, creative DIY cups, bedding, cosmetics, clothing, and bamboo and wood handicrafts. In August 2013, a research report on the status of China’s “Taobao Villages” released by Alibaba Research Center pointed out that Peixia Village had become one of the 14 large-scale “Taobao Villages” in China at the time. Over the following years, Peixia Village was awarded the honorary title of “China Taobao Village” by Alibaba Research Center and the Informationization Research Center of the Chinese Academy of Social Sciences at two consecutive China Taobao Village Summit Forums.

　　   (Image source: Official website of Xinluo District Tourism Bureau)

　　   Information source: Fujian Provincial Tourism Development Committee