Prinsepia utilis Oil
In the 1920s, during his 27-year stay in Lijiang, the renowned Austrian-American botanist Dr. Joseph Rock introduced the "Shangri-La" — a hidden paradise — and the Dongba culture to the Western world. At the same time, he was amazed to discover that deep in the mountain valleys around the Jade Dragon Snow Mountain and Lugu Lake, where most vegetation withered during the harsh winter, there grew a unique plant — the Prinsepia utilis Royle. This remarkable plant bloomed with beautiful flowers, demonstrating an extraordinary vitality as if to proclaim, “While all else sleeps, I alone am awake.” It is truly a rare gem among the world’s woody oil plants. Local ethnic minorities who have long consumed Prinsepia utilis oil often enjoy longevity, with many people over eighty still able to work or hunt. They regard the Prinsepia utilis fruit as sacred and worship it. The introduction of pure, natural, high-grade edible Prinsepia utilis oil into people's lives is a first both in China and internationally. Modern scientific research has confirmed that this oil is rich in various essential fatty acids and fat-soluble vitamins A, D, E, K, along with a variety of bioactive substances. Its unsaturated fatty acid content exceeds 70%, closely resembling the composition of human lipids. Nutritionists praise it as “edible cosmetics” and “a new source of essential fatty acids for humans.” (Lijiang)
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