Zhou Radish

Zhou Radish

　　Zhou Radish

　　White radish is widely appreciated for its health benefits such as aiding digestion and reducing greasiness. Zhenxi Town in Weiyuan County is known for producing high-quality white radish, famous for its large size, bright white color, tender flesh, and melt-in-the-mouth texture. The locally distinctive "Zhenxi Pickled Radish" has a long processing history, dating back to the 1930s when it was made using traditional methods—boasting over 60 years of heritage. The pickled radish combines numbness, spiciness, aroma, sweetness, and crispness in one, with an attractive color and unique flavor. "Weibao Brand Zhou Radish" makes for a great side dish at home or while traveling, as well as an excellent gift.

　　The "Weibao" brand Zhou Radish is produced by Sichuan Neijiang Weibao Food Co., Ltd., a well-known local specialty and a distinctive Sichuan tourism product. The company uses locally grown sandy-soil white radish, Chinese mustard, leaf mustard, seven-star chili, and ginger as its main ingredients, and employs a traditional "pickled radish" processing technique that has been passed down for over 170 years. Carefully selected Zhenxi large white radish, Xiangyi Chinese mustard, and local large-leaf leaf mustard, along with mineral-rich Laojundong spring water, are used in the pickling process following the techniques of Qionglung Taoist health cuisine. Through scientific seasoning, vacuum packaging, and spray sterilization—along with other advanced modern technologies—the product is meticulously refined. The entire production process avoids any additives or preservatives, preserving the nutritional and medicinal value of the raw materials. All products feature natural colors, a crisp and delicious taste, and a unique flavor that combines numbness, spiciness, aroma, sweetness, and crispness. Rich in vitamins and trace elements, these products offer notable health and wellness benefits, making them ideal as side dishes at home or on trips, as well as thoughtful gifts. The product line mainly includes three series under the "Weibao" brand: "Zhou Radish," "Chinese Mustard," and "Pickles," comprising over 20 varieties. In recent years, the company has experienced rapid development, earning numerous accolades and praise. Weibao Food Co., Ltd. has been recognized as an Innovative Cultivation Enterprise in Sichuan Province; its vegetable raw material base has been certified as a Pollution-Free Vegetable Production Base by the provincial Department of Agriculture. Its products have obtained National Green Food Certification and been honored as Famous Brand Food at the Sichuan National Agricultural Expo. They have been designated as in-flight meals by six airlines including Sichuan Airlines, China West Air, and Shenzhen Airlines. The brand has successively received titles such as "Sichuan Consumer Favorite Product," "Sichuan Characteristic Tourism Product," and "Sichuan Pickle Premium." It has become one of the top five pickle producers in the province, designated by the Sichuan Provincial Party Committee and Government as an official gift for foreign exchange and reception. The "Weibao" trademark has been awarded the title of "Famous Trademark of Sichuan Province." The company’s General Manager, Zhou Zhenghong, was honored with the title of "Innovation Figure in Sichuan Characteristic Tourism Product Branding" at the second edition of the award ceremony.