Zizhong Junzi Spring Liquor

Zizhong Junzi Spring Liquor

　　Zizhong Junzi Spring Liquor is a renowned specialty of Zizhong County, Neijiang City, Sichuan Province. With its mellow, refreshing taste and lingering aftertaste, it has become a favorite drink among literati and scholars throughout history. Many poets and writers from the Tang Dynasty through the Ming and Qing Dynasties loved to compose poetry and enjoy wine beneath the Junzi Spring.

　　Zizhong Junzi Spring Liquor is crafted from premium ingredients including high-quality sorghum, wheat, rice, sticky rice, corn, and five-grain blends. It is brewed using double-bottom fermentation and traditional techniques, with quality-based distillation, segmented storage, and blending by quality before aging. Modern brewing technology is applied for precise blending, and advanced analytical instruments ensure quality control. The crystal-clear enamel inner packaging is exquisitely transparent, while the handcrafted outer box exudes luxury. A true reflection of refined elegance. LAd

　　Renowned across Bashu for its superior quality and distinctive brand essence, Junzi Spring Liquor has earned unanimous recognition from both the market and the industry. It has been designated as the official reception liquor for both the People's Government of Zizhong County and the Neijiang Municipal Party Committee and People’s Government. In 2005, it was honored as an Advanced Private Enterprise in Quality Management by the Sichuan Provincial Bureau of Quality and Technical Supervision and the Sichuan Federation of Industry and Commerce, as well as a Trustworthy Enterprise for High-Quality Products. Junzi Spring Liquor makes an excellent gift or choice for hosting distinguished guests. “The hometown’s Junzi Spring – hospitality for guests from around the world.” LAd

　　The Origin of the Name Junzi Spring Liquor: LAd

　　The name Junzi Spring originates from the Jicui Spring on the mountainside of Zhonglong Mountain in Zizhong during the Zhenguan era of Emperor Dezong of the Tang Dynasty, carrying rich cultural significance. During the mid-to-late Tang Dynasty, the renowned female poet Xue Tao’s husband, Zheng Gang, served as the Prefect of Zizhou. After he died in battle against the Tubo Kingdom, Yang Shie took over the post. Yang Shie, who had long admired Xue Tao’s fame, once drank with her at the Jicui Spring. Losing their restraint after drinking, Yang attempted to act inappropriately toward Xue Tao. Overcome with tears, Xue wept uncontrollably, which snapped Yang Shie out of his stupor. Deeply ashamed of his conduct, he bowed deeply in apology. Calming down, Xue Tao remarked, “Your Excellency has shown great integrity; drunk yet not disorderly, your heart is as noble as pine and cypress – a true embodiment of a gentleman’s virtue!” Referring to the spring’s original name, she suggested, “This place is called Jicui Spring, but in my opinion, it would be better known as Junzi Spring (Spring of the Gentleman).” LAd

　　The wine that Yang Shie and Xue Tao drank was brewed with water from Jicui Spring and was originally called “Cuiquan Chun” (Spring Wine from Emerald Spring). After the spring was renamed, the liquor also became known as “Junzi Spring.” Junzi Spring Liquor, with its mellow, refreshing taste and lingering aftertaste, became a favorite drink among literati and scholars throughout history. From the Tang Dynasty figures Yang Shie and Xue Tao, Song Dynasty scholars Cheng Qu and Gong Jin, Ming Dynasty literati Hu Xuewen and Zhang Jian, to Qing Dynasty figures Gou Xun and Yang Rui, many loved to drink and compose poetry beneath the Junzi Spring. One of the Six Gentlemen of the Wuxu Incident, Yang Rui, lectured at the Yifeng Academy in Zizhou, where a stone inscription still remains today, further enhancing the reputation of this fine spring and its liquor. In the late Qing and early Republican period, the famed painter Zhang Daqian, along with his master Zhang Shanzi, studied landscape painting under Yang Chunti for over three years. The teacher and student built a hut near the spring, painting and drinking from its waters, fully embracing the charm of nature. After gaining fame, Zhang Daqian traveled across China and returned to Zizhong multiple times, strolling by the Junzi Spring and creating the painting “Dripping Water Plays the Zither.” This artwork was exhibited in Paris, Singapore, Japan, and Taipei, causing a great sensation. LAd