Bear Brined Goose

Bear Brined Goose

　　Bear Brined Goose is a specialty from Zhonghechang Town, Lezhi County, Ziyang City, Sichuan Province. The products are made from pollution-free, free-range local geese using color-free ingredients and unique production techniques, earning them a reputation as green food. Highly favored by food lovers, the shop sees a steady stream of customers every day and has now expanded its reach to cities such as Chengdu, Chongqing, and Guangzhou.

　　When walking along the streets of Zhonghechang Town, a lingering aroma of brine wafts through the air and captivates your senses. Following the scent, you’ll soon spot a small sign reading “Century-old Old Nine Brined Goose.” A glistening brass plaque, awarded in December 2006 by the People’s Government of Ziyang City, proclaims: “The ‘Brined Goose’ from Zhonghe Brined Goose Shop in Lezhi County is recognized as a Ziyang Famous Snack.”

　　Bear Brined Goose had gained some fame even before the liberation, often attracting food enthusiasts from neighboring areas such as Zhong (Zhongjiang County) and Sui (now Daying County). Diners universally praised its appealing color and fragrance, with flavors that lingered long after the meal. In 1958, Marshal Chen Yi returned to his hometown and, upon tasting the dish, remarked cheerfully, “The snacks from our county are really good—this brined goose has a lot of flavor!” Nowadays, the century-old Bear Brined Goose shop enjoys widespread renown, and its operations have expanded significantly. The shop area has grown from an original 40 square meters to over 230 square meters today, staff numbers have increased from 3 to 15, and the daily direct sales of brined goose exceed 100 birds. The geese are all naturally raised on local farms, primarily fed with grass and grains. Only those aged between one and two years are selected. Geese within this age range yield brined products with bright colors, rich flavors, tender meat, and an exquisite taste. The seasoning includes over a hundred types of herbs such as star anise, sandalwood, and fennel. The unique preparation technique and premium medicinal ingredients ensure the brined goose is rich but not greasy, with a smooth and tender texture, offering both nutrition and nourishment. Its flavor lingers delightfully on the palate, leaving a long-lasting aftertaste. Made from pollution-free, free-range local geese and using color-free ingredients and unique production methods, Bear Brined Goose has earned the title of “green food.” The products have been successfully exported to cities such as Chengdu, Chongqing, and Guangzhou.