Pingwu Magnolia Bark

Pingwu Magnolia Bark

Pingwu Magnolia Bark is a protected geographical indication product.

　　Pingwu Magnolia Bark is a specialty of Pingwu County, Mianyang City, Sichuan Province.

　　Pingwu Magnolia Bark is one of the distinctive traditional Chinese medicinal herbs in the county, boasting a long production history and widespread acclaim. The county has over 250,000 acres of Magnolia Bark cultivation area, with dried product output reaching more than 37,800 tons and an annual output value of 300 million yuan. It stands as one of Pingwu’s leading specialty agricultural industries and has a relatively large scale.

　　Suojiang Qiang Ethnic Township is one of the main areas where Pingwu Magnolia Bark is grown and is the largest production and sales base for it in the county. The Magnolia Bark industry has become an important pillar for increasing farmers’ incomes there. The township has over 100,000 acres of high-yield, high-quality Magnolia Bark orchards, with more than 26.5 million trees, generating an annual output value of tens of millions of yuan. On average, each person cultivates 15 acres of Magnolia Bark and enjoys an additional annual income of over 1,500 yuan.

　　The Party Committee and government of Suojiang Qiang Ethnic Township have always attached great importance to the development of the Magnolia Bark industry, treating it as a flagship product for strengthening the township and enriching its people. This year, the county government is organizing an application to designate Suojiang Qiang Ethnic Township as China’s “Hometown of Magnolia Bark.” To further integrate resources, develop utilization, and establish a brand, the Pingwu County Kuanghe Magnolia Bark Planting Professional Cooperative was established in April 2013. Next, the cooperative plans to invest 14 million yuan in building a fully automated drying production line for traditional Chinese medicinal materials. The project proposal has been approved and the factory design completed. Once built, it will completely replace the outdated method of sun-drying Magnolia Bark bark, improving product quality, raising selling prices, and increasing farmers’ incomes.

　　Pingwu Magnolia Bark

　　 The current administrative region of Pingwu County, Sichuan Province

　　 "Pingwu County People's Government Letter on Defining the Protection Scope of the Geographical Indication Product Pingwu Magnolia Bark," Pingfu Letter [2014] No. 86

　　 Sichuan (Regional) Local Standard: DB510727/T009-2014 "Cultivation Technical Specifications for the Geographical Indication Protected Product Pingwu Magnolia Bark"