Jin Qiao Chun
Buckwheat: Buckwheat is a highly nutritious cereal crop with medicinal properties, rich in rutin (also known as vitamin P), a compound not commonly found in other grains. Rutin has various health benefits, such as clearing heat and detoxifying, nourishing yin and moistening lungs, invigorating qi and calming the nerves, promoting diuresis and preventing heatstroke, and aiding digestion and relieving stagnation. "Whole Buckwheat Flakes" made from buckwheat have shown significant therapeutic effects on treating high blood pressure, high blood sugar, ascites of the liver, and lung abscesses.
Chengkou County is located in the heart of the Qinba Mountainous Region. The unique selenium- and zinc-rich ecological conditions here produce buckwheat that is also rich in selenium and zinc. Selenium and zinc play crucial roles in the intellectual development of children, the health maintenance of middle-aged adults, and the longevity of the elderly. Currently, the domestically developed buckwheat-based nutritional and therapeutic foods are highly popular among consumers in large and medium-sized cities and are gradually becoming a new type of high-end health and therapeutic food for summer tourism, high-temperature work, and heat prevention. In recent years, buckwheat-based health and therapeutic foods have also gained increasing popularity in the international market. Chengkou County has a long history of cultivating buckwheat, with current large-scale planting areas exceeding 20,000 mu (including 10,000 mu of high-quality buckwheat bases), producing 800–1,000 tons of buckwheat annually. There are three local buckwheat food processing factories in the county, producing “Shan Qiao Chun,” which enjoys strong sales both within and beyond the county. The potential for raw material production and product processing of Chengkou buckwheat is enormous. The main varieties include local improved breeds and Xi Qiao No. 1.
Chengkou Fusheng Wine Company has developed a series of products including Jin Qiao Chun and Shan Qiao Chun, using buckwheat as the main ingredient. Buckwheat grows in selenium- and zinc-rich areas, resulting in higher levels of these minerals, which have excellent effects in cancer prevention and promoting the biochemical functions of various enzymes in the human body. During the production of Jin Qiao Chun, traditional brewing techniques are combined with modern advanced low-alcohol blending technologies and mechanized production methods, along with scientific quality and hygiene monitoring measures. The wine has a moderate alcohol content (38°), is colorless and transparent, with a delicate fragrance, smooth taste, sweet and refreshing mouthfeel, while retaining the inherent flavor of buckwheat. It does not cause dry mouth, headaches, or internal heat after consumption. Beyond the general benefits of grain-based liquor, it also offers pharmacological health functions. Long-term moderate consumption can strengthen the spleen and stomach, dispel wind-cold, relieve fatigue, and enhance physical strength. As a result, it has become an excellent choice for entertaining guests and giving gifts to relatives and friends, and has been designated as the official reception liquor by the People’s Government of Chengkou County. In addition to the medicinal benefits of buckwheat itself, the company has also developed “Ge Cheng” Buckwheat Powder, which, when consumed regularly, offers excellent dietary therapeutic effects for patients with diabetes and high blood pressure.
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