Liangping Zhang's Duck

Liangping Zhang's Duck

　　The Zhang's Duck brand. In February 1976, Zhang Xinghai relocated to the side of National Highway 318 on Daheba Street in Liangshan Town, where he set up a small workshop and expanded his business. In August of the same year, he increased the number of precious medicinal ingredients in the marinade recipe for his braised duck from the original 28 to 36, developing a braised and roasted duck with distinctive Bayu characteristics, which became a popular local snack. In June 1992, Zhang Xinghai rented a storefront at No. 138 on Daheba Street, establishing a braised duck workshop and a small retail shop; subsequently, he expanded the production and processing site for braised duck and the dining area at No. 422 Xicheng Road in Liangshan Town. The business boomed across Liangping and neighboring districts and counties, establishing the Zhang's Duck brand.

　　　　In 1996, Zhang Xinghai passed down the braising techniques to his granddaughter Zhang Hengqiong and her husband Liu Changren.

　　Awards and Honors

　　　　Under the guidance of experts from the Food Science College of Southwest University, Liu Changren boldly explored the braising process for duck, increasing the number of medicinal ingredients in the marinade to 48. At the same time, using modern technology and specialized equipment, he developed nine varieties of duck products, including premium gift-boxed ducks, premium gift-bagged ducks, and loose products. These were registered with the State Administration for Industry and Commerce under the names “Dahe Brand” Zhang's Duck and “Dahe Zhang” Duck. They were awarded more than 20 honors, including “China Famous Snack” by the Organizing Committee of the China Famous Snacks Expo and “Gold Award” by the Organizing Committee of the Chongqing Green Products Expo.

　　　　In May 2004, Liu Changren invested over 20 million yuan to open the Liangping Zhang's Duck Restaurant on Nanbin Road in downtown Chongqing. The restaurant covers an operating area of more than 4,000 square meters, enjoys booming business, and provides jobs for over 200 people.

　　　　Liu Changren believes that building a strong brand is key to growing and strengthening a business. In August 2005, they applied to register the Chongqing Liangping Zhang's Duck Food Co., Ltd., bringing in 12 highly skilled professional managers and hiring 63 new employees. In June 2006, the company invested 9 million yuan to build a modern new factory and comprehensive office building covering 1,200 square meters in the Liangping Industrial Park. The facility produces 1.8 million braised and roasted duck products annually, with an output value of up to 36 million yuan, and helps lift over 500 farming households out of poverty.