Goulai Fragrant Rice

Goulai Fragrant Rice

Goulai Fragrant Rice is a protected geographical indication product.

　　Goulai Fragrant Rice

　　The "Goulai Fragrant Rice" industry is a prime example of integrated "big agriculture" across all three sectors. In the primary sector, fragrant rice cultivation covers 11,000 farming households, with an output value of 180 million yuan, reflecting an approximate 20% year-on-year growth. The secondary sector includes two processing enterprises, contributing 70 million yuan in output value, a 13% year-on-year increase. The tertiary sector is even more impressive, extending beyond transportation and agricultural inputs to integrate with livable rural development and tourism promotion. Tourism brands such as "Fragrance of Rice Fields" and "Rice Paddy Art" are gaining increasing influence. Within the core area of the Goulai Fragrant Rice Industrial Demonstration Zone, the per capita net income of farming households is 20.8% higher than the township average. In January this year, the zone was awarded the title of "Guangxi Modern Characteristic Agriculture (Core) Demonstration Zone (Five-Star)." In April 2016, during a on-site working conference held in Goulai Town by the autonomous region, it was proposed to develop the Binyang Ten-Thousand-Mu Fragrant Rice Industrial Demonstration Zone into Guangxi’s largest municipal-level modern rice industry demonstration base, a benchmark for integrated tertiary development, and a national-level modern agricultural demonstration zone integrating high-yield and stable rice production policies.

　　In supermarkets across Binyang County, Nanning City, Goulai Fragrant Rice on the grain shelves catches customers’ eyes—it has long become an essential staple in the daily meals of many locals. Goulai Fragrant Rice has gradually built a strong brand presence, becoming a new economic growth point for Goulai Town.

　　The land in Goulai, due to its unique geological properties, contains various minerals in the soil that give crops distinctive flavors. More importantly, the farmlands throughout the villages rely entirely on mountain spring water and underground flowing springs for irrigation. With no pollution from nearby modern processing plants, the spring water is so clean it can be drunk directly. The surrounding areas are planted with a variety of fruits and vegetables, demonstrating how the water nourishes crops in every direction and sustains generations of local villagers.

　　The administrative region currently under the jurisdiction of Binyang County, Nanning City, Guangxi Zhuang Autonomous Region.

　　"Notice of the People's Government of Binyang County on Delimiting the Geographical Indication Product Protection Area for Goulai Fragrant Rice" Binyang Political Issue [2016] No. 20

　　Local standard of Guangxi Zhuang Autonomous Region:

　　"Goulai Fragrant Rice" (draft)