Nabaxiang Duck

Nabaxiang Duck

　　The Nabaxiang Duck from Nabazhen Town in the northwest of Tiandong County is “plump,” “lean,” “aromatic,” “sweet,” “cool,” and “crispy.”

　　The Nabaxiang Duck is named after Nabazhen Town, where it is raised. These ducks are free-range along the Lingqi River and its tributaries that flow through the town. They are mainly fed corn and rice in the morning and evening, and spend their days foraging for fish, snails, and shrimp in the river. The ducks have thin skin, thick meat, low fat content, sweet flavor, crispy skin, and delicious, tender meat. When cooked, they emit a rich aroma. Their unique taste—characterized by being “plump, lean, aromatic, sweet, cool, and crispy”—has made them highly popular among customers. In recent years, to boost agricultural efficiency and increase farmers’ income, the local Party committee and government, leveraging the Lingqi River and its tributaries that run through the area, actively guided eight major duck breeders in 2009 to establish the Tiandong County NabapQP Banpan Beach Nabaxiang Duck Farmers' Professional Cooperative. The cooperative has recruited a wide range of members and adopted a unified production model that includes providing ducklings, foot rings, immunization and disease prevention, as well as centralized purchasing and sales. It offers a variety of services including breeding, processing, sales, and technical guidance, enabling farmers to integrate resources, collaborate closely on technology, and standardize the market for sales—achieving a full-service supply chain. To prevent counterfeits, the cooperative has registered the "NabapQP Banpan Beach Nabaxiang Duck" trademark, and introduced foot rings and gift boxes bearing the “NabapQP Banpan Beach Nabaxiang Duck” label. Through promotional efforts by regional, municipal, and county-level media, the duck has been given a fresh new brand image. As a result, the NabapQP Banpan Beach Nabaxiang Duck brand has gained fame both within and beyond the region, becoming a popular and best-selling delicacy in restaurants and eateries.