Zhongwang Mini Twists

Zhongwang Mini Twists

　　Zhongwang Mini Twists are a specialty of Chongyang County, Xianning City, Hubei Province. Thanks to their unique recipe, premium ingredients, advanced production equipment, comprehensive quality control and testing methods, the product quality is excellent. For many consecutive years, the supply has fallen short of demand, and they have been selling well in both domestic and international markets.

　　Hubei Zhongwang Science, Industry & Trade Co., Ltd. was founded in 1996 and is a specialized manufacturer mainly producing Zhongwang brand mini twists. The company has over 800 skilled workers, more than 50 management personnel, including 25 with bachelor's degrees or above. It operates three modern production bases: the Tiancheng Industrial Park Factory in Chongyang County, the Bani Town Factory, and Shanghai Dawang Food Co., Ltd. The third production base, the Tiancheng Industrial Park Factory, which was completed and put into operation on September 22, 2008, covers an area of over 100,000 square meters, with a total investment of 20 million yuan. It has a designed daily production capacity of 120,000 jin (60,000 kg) of mini twists, and an annual output value of up to 150 million yuan. It owns a professionally designed, world-unique mini twist production line, and has established an enterprise technology R&D center and a product physicochemical testing center in accordance with modern corporate standards. The enterprise is gradually moving towards becoming a group.

　　Over the 12 years since its establishment, the company has been awarded the titles of “Enterprise of Contract Faithfulness and Creditworthiness” and “City Product Quality Credit Enterprise” every year. In 2001, the Zhongwang trademark was recognized as a “City Famous Trademark.” Since 2002, the Zhongwang trademark has been consecutively recognized as an “Hubei Famous Trademark” for seven years. Starting in 2004, the Zhongwang brand mini twists have been consecutively rated as “Hubei Consumer Satisfaction Goods” and “Hubei Famous Brand Products” for five years. In the same year, the company was also honored as a “City Agricultural Industrialization Leading Enterprise,” “City Top Fifty Tax-Paying Enterprises,” “Hubei Top 100 Private Enterprises,” and “Enterprise of Contract Faithfulness and Creditworthiness.” In 2004, Mr. Fang Fude, the chairman known as the “King of Twists,” was awarded the titles of “Outstanding Socialist Builder of Hubei Province” and “Top 100 Private Entrepreneurs of Hubei.” The company is currently implementing the ISO9000 quality system certification and actively applying for honors such as China’s Well-Known Trademark and China Famous Brand Products.

　　Zhongwang Mini Twists, thanks to their unique recipe, premium ingredients, advanced production equipment, comprehensive quality control and testing methods, have excellent product quality and have been in high demand for many consecutive years, selling well in both domestic and international markets. In the domestic market, the popularity of Zhongwang Mini Twists soared after their launch at Shanghai No. 1 Food Store, where customers queued up for several years in a row. During the SARS period, people even wore masks to queue up for the twists, creating a sensation in the Shanghai food industry. In Shanghai, Zhongwang Mini Twists are available in well-known supermarkets such as Hualian, Nonggongshang, Century Mart, Tesco, Carrefour, Lotus, Metro, Hodlly, RT-Mart, Kedi, and Liangyou, achieving an annual sales volume of 30 million yuan in Shanghai. In Beijing, they are sold in prominent supermarkets like Wumart, Melmel, Beijing Hualian, Chaoshifa, Jingkelong, Tiankelong, Walmart, Value Mart, Auchan, Lotus, Ito Yokado, Zhongmao Lian Wanke Long, and Huapu, reaching an annual sales volume of 8 million yuan. In Guangdong Province, they are available in supermarkets such as ParknShop, New ParknShop, Walmart, Carrefour, Rainbow, Lotte Mart, Jusco, and ParknShop, with sales reaching 10 million yuan. Other provinces and cities with annual sales exceeding 5 million yuan include Wuhan, Tianjin, Changsha, Shenyang, Zhejiang, Jiangsu, and Shandong. In the international market, the product has been exported for many consecutive years to the United States, Japan, South Korea, Canada, Australia, and Southeast Asia, sparking a trend in the consumption of traditional Chinese snacks and receiving widespread praise from foreign merchants and consumers.