Golden Mouth Jade Sprout Celery

Golden Mouth Jade Sprout Celery

　　Haidi Village, Jinkou Town, Jimo City, Qingdao

　　 Owing to Haidi Village’s unique coastal geographical location and its distinctive soil and climate conditions, the area has a long-standing tradition of growing celery. The celery produced here boasts a vibrant green color, tall and upright plants, solid and crisp stalks—tender as jade in youth, and tree-like in maturity. Its flavor is refreshingly fragrant and invigorating. Haidi Village has fully leveraged this resource advantage by organizing local farmers into a specialized cooperative focused on developing a premium celery industry. To date, 120 households—71% of the village total—have joined the cooperative. Local governments at both town and city levels actively support the village’s “one village, one product” initiative, providing a subsidy of 10,000 yuan per greenhouse and offering interest-subsidized loans of 20,000 yuan for each winter-warm greenhouse. Today, celery production in Haidi Village has evolved from individual household operations to cooperative and corporate management, and from simply bundled produce to graded, processed, and boxed products. In 2010, the village cultivated celery on over 420 acres, accounting for 70% of its arable land. The net income per acre of celery reached more than 10,000 yuan, generating a total celery industry revenue of 1.95 million yuan—75% of the village’s total agricultural income. The per capita net income of the village was 10,800 yuan, 25% higher than the town average. Additionally, the village has helped spur celery cultivation in 14 surrounding villages, and the Jinkou Town area now hosts a celery planting base spanning over 5,000 acres.

　　 Currently, Haidi Village is using the “Golden Mouth Jade Sprout” brand as a foundation, responding to market demand, and focusing on the development of standardized production bases to significantly expand the scale of celery cultivation. This initiative is driving the village’s celery industry toward greater standardization and large-scale production.