Beizhai Cherries

Beizhai Cherries

Beizhai Cherries is a geographical indication certification trademark.

　　Beizhai has a history of cherry cultivation spanning over a hundred years, but before 1995, these delicate and somewhat upscale fruits were sold for less than two yuan per jin. Cherry picking was labor-intensive, and transporting them to urban areas for sale didn’t bring farmers much profit. According to Wang Dedong, a villager from Beizhai, the first Cherry Festival held in 1995 saw better sales by its second edition. Wang said that his family’s cherry orchard, which is less than one mu in size, could earn up to 5,500 yuan during the peak days of the Cherry Festival. The festival eliminated the need for manual harvesting, as visitors would buy up all the cherries during the event. The annual Beizhai Cherry Festival is grandly held every May. During the festival, Beizhai offers tourists a travel experience immersed in spring breezes, nature, folk culture, and agricultural fun, along with opportunities for agricultural trade. It provides an ideal leisure destination integrating relaxation, fitness, entertainment, tasting, and shopping.