Royal FloraHolland Flower Auction Market
Introduction Visiting the Royal FloraHolland Flower Auction Market will leave you amazed at the Dutch approach and efficiency in handling delicate, short-lived flowers. Up to 3.5 billion flowers and 370 million potted plants are auctioned and shipped worldwide from here every year. The Royal FloraHolland Flower Auction Market is a place where you can quickly experience the pragmatic and efficient side of the Dutch.
The Netherlands is the world’s largest exporter of plants, flowers, and bulbs, as well as the second-largest exporter of agricultural products. At Royal FloraHolland, the world’s largest flower auction market—covering an area equivalent to 125 football fields—you’ll find quality inspection stations, cold storage facilities, storage warehouses, auction halls, and dispatch centers. Visitors can observe these well-organized operations from an elevated viewing gallery. Among the most captivating sights are the 13 electronic auction clocks used for trading and the busy workers and flower carts scurrying beneath them like worker bees.
At 6:30 a.m., buyers and sellers conduct each transaction publicly via electronic displays. Once a deal is made (all transactions are cash-based), the process of packaging, transporting, clearing customs, and quarantine happens seamlessly. Locals take great pride in the fact that flowers and plants sold at the Royal FloraHolland Flower Auction Market each morning typically arrive at florists in Europe, America, Canada, and other parts of the world by that evening or the next day. Transportation: Take a bus from Amsterdam Central Station. Tickets / Opening Hours: Open Monday–Friday, 07:30–11:00.
Amsterdam, the Netherlands
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