Jinan Xingqiba Town

Jinan Xingqiba Town

Jinan Xingqiba Town is a national AA-level tourist attraction.

Jinan Xingqiba Town is a brand-new children’s edutainment concept that has become popular across China. It is a social role-play theme park specially designed for children aged 3 to 13. All the scenes and props in the town are real for kids. Airports, shops, hospitals, banks, fire stations, police stations, power companies, racetracks, and more are all operated by over 30 well-known brands such as China Eastern Airlines, Mengniu, Yakult, Want Want, and Bridgestone. Moreover, Bank of China has even issued a special currency for the town—E-coins (E币)! A group of curious children work hard here, taking on up to 70 different social roles such as doctors, police officers, flight attendants, pilots, and TV hosts. The E-coins they earn through their own labor can not only be used for entertainment and shopping but also deposited in the bank to earn interest. These brilliant social experience settings are so much fun that even older kids love them. While role-playing as adults, children not only broaden their horizons and gain knowledge, but more importantly, they improve their hands-on ability, coordination and planning skills, teamwork, and resilience—the four key abilities that fuel their growth.

Jinan Xingqiba Town allows children to freely choose from over 60 social roles, wear authentic uniforms, experience real job processes, and learn through play—all while getting a taste of what it’s like to be an adult through role-play.

Bank: Experience exchanging checks for E-coins and depositing leftover money into the bank.

Aviation Hall: Experience the feeling of wearing airline staff uniforms and walking around with suitcases.

Airport Terminal: This is a small-scale airplane model where you can visit passenger seats. Tour the cockpit and learn about the positions and duties of the cockpit crew.

Police Station: Experience putting on a police uniform and maintaining order in the “town,” including identifying illegal vendors.

Microbiology Lab: Allows children to look through a microscope and learn about the role and benefits of probiotics.

Archaeology Museum: A treasure-hunting game in the sand where “artifacts” are abundant and easy to dig up—it’s a great place to earn money.

Hotel: Experience tasks like making beds and folding sheets. Western dining etiquette training helps children learn good table manners.

Modern Ranch: Learn about the entire milk production process and broaden your knowledge.

Bakery: Experience the joy of baking cakes and taste the cakes you make yourself.

Art Studio: If you enjoy drawing, you can earn money here—the painting and crafting are simple, so why not make a few coins?

Shoe-Shining Stand: Learn about shoe-shining tools, experience the actions involved, and feel the emotion of serving parents.

Fire Station: Experience riding in a fire truck and the thrill of controlling a hose to put out fires.

Racetrack: Visit the tire exhibition hall, learn traffic rules, install tires yourself, and finally experience the thrill of driving a race car. Have fun and lift your spirits.

Theater: Watch specially planned plays by the children’s troupe, allowing kids to experience speaking, performing, and playing games on stage.

TV Station: Children sit inside to “broadcast,” holding a microphone to speak and perform, while watching themselves appear live on TV. Parents can watch their child being a host on the TV outside and capture the exciting moment of their child becoming a TV anchor.

Dental Clinic: Learn about the structure of teeth, count how many permanent teeth there are, and see the machines used for treating dental problems.

Hair Salon: Allows girls to experience hair brushing and braiding.

Hospital: Learn about human anatomy and medical examination equipment, and experience the fun of being a doctor who checks others’ health and treats illnesses.

Vision Center: Helps children understand the structure of the eye and the importance of eye protection.

Handmade Chocolate Workshop: Learn about and experience the chocolate-making process, and taste the chocolate you make yourself.

Ice Cream Shop: Learn about and experience the ice cream-making process, and taste the ice cream you make yourself.

Juice Shop: Experience juicing and taste the juice you make yourself.

To help children develop the ability to complete each task independently, adults are not allowed to enter any of the career venues. Large glass windows outside each venue allow parents to observe their children at work or take a rest in the public area outside the career venues. Details of each activity are posted at the entrance of every themed venue, and some careers have specific requirements for participating children.

Address: 2F, North Area, Yinzuo Harmony Plaza, No. 22799 Jingshi Road, Huaiyin District, Jinan City

Business hours: 10:00–14:00; 15:30–19:30

Tour duration: Approximately 5 hours

Price: 200 RMB per person

Price description: From Monday to Friday, child ticket is 150 RMB per person; on weekends, child ticket is 200 RMB per person. Adults accompanying children must purchase adult tickets at 50 RMB per person.

Tour route: Bank — Aviation Museum — Airport — Police Station — Microbiology Lab — Archaeology Museum — Hotel — Modern Ranch — Bakery — Art Studio — Shoe Shine Stand — Fire Station — Racetrack — Theater — TV Station — Dental Clinic — Hair Salon — Hospital — Optometry Center — Handmade Chocolate Workshop — Ice Cream Shop — Juice Shop